Amazon’s ‘India Se Duniya Tak’ Campaign Showcases Global Success of Indian Businesses

Amazon Global Selling was launched in India in 2015. It helps Indian businesses of all sizes export their products to different countries using Amazon's international marketplaces.
Falkan Media

Falkan Media

Imagine a world where your favorite tea from West Bengal, India, can be enjoyed by people in countries like Canada and Japan. Or a place where traditional Indian beauty products become popular in the United States and Australia. Thanks to Amazon Global Selling, these dreams are coming true for many Indian businesses. Through its new campaign, ‘India Se Duniya Tak’ (India to the World), Amazon is showcasing how Indian entrepreneurs are reaching a global audience.

What is Amazon Global Selling?

Amazon Global Selling was launched in India in 2015. It helps Indian businesses of all sizes export their products to different countries using Amazon’s international marketplaces. This program makes it easier for entrepreneurs to start or grow their export operations. By lowering the barriers to international trade, Amazon Global Selling allows Indian products to reach customers all over the world.

The ‘India Se Duniya Tak’ Campaign

The ‘India Se Duniya Tak’ campaign is a series of four videos that tell the stories of Indian businesses that have succeeded internationally through Amazon Global Selling. These stories are not just about products; they are about dreams, hard work, and the rich culture and craftsmanship of India.

The first video features Aaqib Bhat, the owner of Pashwrap, a brand from Srinagar that makes Pashmina products. Pashmina is a type of wool known for its luxury and intricate craftsmanship. Aaqib’s family has been in the business for generations, and through Amazon Global Selling, they have been able to reach customers all over the world.

Why is This Campaign Important?

The campaign highlights how Indian businesses, even those with a long history like Pashwrap, can benefit from reaching a global audience. By showcasing these stories, Amazon hopes to inspire other Indian entrepreneurs to take the leap into international markets. The success of these businesses also helps create jobs and support local communities in India.

Amazon’s Goals

According to Bhupen Wakankar, director of global trade at Amazon India, the goal of the ‘India Se Duniya Tak’ campaign is to highlight the diverse success stories of Indian exporters. Amazon Global Selling aims to make e-commerce exports easier and more accessible for Indian businesses. They are investing in technology to simplify the export process and hope to facilitate $20 billion in cumulative e-commerce exports from India by 2025.

The Stories Behind the Campaign

Each video in the campaign showcases a different exporter from various parts of India, such as Srinagar, Indore, Ahmedabad, and Darjeeling. These stories represent the rich tapestry of Indian tradition and craftsmanship. Some businesses started exporting with Amazon and became globally recognized brands, while others were already exporting and saw significant growth through Amazon Global Selling.

For example, Pashwrap from Srinagar is known for its handcrafted luxury goods with traditional Kashmiri embroidery. The business provides sustainable employment to skilled artisans in neighboring villages. Aaqib Bhat, the founder of Pashwrap, expressed how transformative Amazon Global Selling has been for their business, allowing them to reach a wider market and showcase their artistry to global consumers.

The Impact of the Campaign

The ‘India Se Duniya Tak’ campaign is a collaborative effort between Amazon and FCB Kinnect, a creative agency. The campaign aims to bring a human touch to e-commerce by focusing on the personal stories and unique spirit of each business featured. According to Chandni Shah, COO of FCB Kinnect, the campaign captures the passion and dreams of Indian SMEs (small and medium-sized enterprises), showing how Amazon Global Selling empowers them to reach international markets.

Conclusion

Amazon Global Selling’s ‘India Se Duniya Tak’ campaign is more than just a marketing effort. It is a celebration of Indian entrepreneurship, tradition, and craftsmanship. By sharing these inspiring stories, Amazon hopes to encourage more Indian businesses to explore global markets and achieve international success. This campaign not only helps businesses grow but also supports local communities and preserves India’s rich cultural heritage.

So, the next time you enjoy a cup of tea or a beauty product from India, remember that it might have traveled a long way to reach you, thanks to programs like Amazon Global Selling and the dreams of hardworking Indian entrepreneurs.

Recent Post

Shot by Wahter Announces Monthly iPhone Giveaway for Customers

New Study Highlights the Threats of Illegal Ritualistic Hunts in West Bengal

Slurrp’s Great Indian Cookout Season 3 Serves The Best Of Delhi vs Mumbai Rivalry With A Flavourful Twist

Unleash Your Inner Child at Altitude Ball In, Ball Out: India’s First Adult Ball Pit Opens in Kamala Mills, Lower Parel

PayU and AWS Unveil InFINity 2.0 – India’s Premier Fintech Accelerator

The Art of Living Pioneers Revolutionary Wastewater Treatment with Nature

The Luxury of Location: Homes in Prime Neighborhoods in Delhi-NCR

Gauri Khan Designs Celebrates 13 Years of Excellence in Interior Design: Launch of New Website and Upcoming Experience Centre in Delhi

Navanc Raises Seed Funding to Revolutionize Secured Lending with AI-powered Property Score

Ocus Group Drives Urban Excellence with Premium Developments in Gurugram

Bring Cinematic Brilliance at Home with Sony India’s BRAVIA 8 OLED Television Series

Maserati and VST Group Join Forces to Bring Iconic Italian Luxury Cars to South India

India’s 2025 Hiring Trends Reflect Resilience and Growth

Amazon MX Player’s Playground S4 Sets a New Viewership Record

Theater Mogul’s “Defending the Caveman” Brings its Hilarious, Timeless Comedy to Mumbai

Crompton Launches New Range of Decorative Wall Lights Providing a Perfect Blend of Uniqueness & Aesthetics

Fitness Meets Sports: Squat Up Returns with Open Terrace Fitness and Pickleball in Mumbai

Ring in 2025 with a Dazzling and Colourful Fireworks Display at Hong Kong’s Victoria Harbour

Parimatch Unveils New Exclusive Games: Hands of Shiva and Juicy Jungle

Max Life Insurance Joins ‘What Women Want’ Season 5 as ‘Co-powered By’ Partner

Emerge 2024: Where Fashion Meets Innovation at Chitkara University

Madhya Pradesh Paves the Way for Textile Revolution with Trident Group’s New Investment Plans

Unveiled at TVS Motosoul 4.0 – The 2025 TVS RONIN

TVS Motor Company Unveils The Next Gen TVS RT-XD4 Engine Platform: Scripts The Future

Cycle Pure Agarbathi Extends Support to the 3rd Edition of the Ability Sports League T20

India to New York: Launch Your Brand at Premium Times Square Billboard Displays with Tusk Groups

eBay Recognises Top Sellers for Global Exporting Excellence at Exporter of the Year Event

Christmas Festivities Galore in Phoenix Marketcity Pune – ‘Christmas Wonderland’ Brings Joy and Cheer of The Season

Seoul Vibes Reaching India: “Seoul My Soul in India,” The Event to Promote Seoul Tourism Comes to a Successful Close

T24 Introduced in Probuds Series with Dopamine-Induced Sound, Dual Device Pairing and 45 Hours Playtime

Sony India Launches New WF-L910 (LinkBuds Open) Wireless Earbuds Redefining All-day Comfort and Connectivity

NFO Alert: Bajaj Finserv AMC Launches Bajaj Finserv Healthcare Fund

Bisleri Vedica Backs 17 Year Old Mountaineering Prodigy Kaamya Karthikeyan’s Historic Attempt to Accomplish the Seven Summits

ALUCAST 2024 Draws 8,000 Industry Visitors from 20+ Countries, Featuring 200 Exhibitors and 300+ Brands

Blue Dart Launches Affiliate Program to Drive Innovation in Logistics for Technology Partners

HDFC Life’s ‘Life Freedom Index’ (LFI) Shows a Bounce-back in Consumers’ Financial Outlook Across Cohorts, Up 9 Points Post-COVID

Hong Kong to Host its Largest Panda-themed Exhibition with 2,500 Panda Sculptures on Display at Four Iconic Landmarks

Vritilife Presents Brand Vision: India 2030 Leadership Conclave 2024 by NexBrands Inc at ITC Maratha, Mumbai – Celebrating Icons in Corporate and Entertainment

Truecaller Appoints Gaurav Loomba as Senior Director, Public Affairs in India

Tackling Burnout in Corporate India: Happiest Health Announces a Free Trial of their Holistic Wellbeing Services

McDonald’s India Celebrates a Year of My M Rewards Loyalty Program with the Launch of ‘Collect Quest’ Contest

Smart Power for a Smarter Future: The Advantages of Next-generation PDUs

The RD20 and Mission Innovation Leaders Session Accelerate the Global Drive for Clean Energy Transitions

Taneira Launches ‘For Beautiful Beginnings’ Campaign

Parimatch Releases Survey Results Revealing Top Indian Cricketers Among Fans

Signature Global Announces Exclusive Year-End Offers for Homebuyers in Gurugram

Hollywood Actress Laura Weissbecker to Grace the Khajuraho International Film Festival 2024

OPPO Find X8 Series Goes on Sale: Price, Launch Offers, Specs and More

India’s First AI-Powered Accessibility Audit Campaign Launched on International Day of Persons with Disabilities

Global Brand Hush Puppies Welcomes Vir Das as India Ambassador

Cupid Breweries and Distilleries Limited Successfully Listed on BSE with Ambitious Player in AlcoBev Industry

Blum India Opens Studio Ethos: A Landmark Blum Flagship Store in New Delhi

From India, For India: EVM Unveils Locally Storage Solutions Made in India Ram & SSD’s

Sebamed’s ‘Project Skin Deep’ Campaign Shows Proof of Real Beauty

Metrix to bring together Industry Leaders to Discuss Growth Opportunities of Rs 3.50 lakh Cr. Market for Home Products

Nurse Maria Victoria Juan from Philippines wins the Prestigious Aster Guardians Global Nursing Award 2024 worth INR 2 Crore

Lord’s Mark Industries Ltd. Strengthens Financial Governance with the Appointment of Sanjeev S Gupta & Associates as Peer Auditor

FloraCare Smart Pots: Redefining Plant Care for a Smarter, Greener World

Green Ambitions Take Centre Stage as IVCA GreenReturns Summit 2024 Commences in New Delhi

TERI Hosts Global Research Leaders at the 6th RD20 Conference: Accelerating Clean Energy Collaboration Among G20 Countries

Chambal Fertilisers and Chemicals Limited and TERI sign MoU for ‘Centre of Excellence for Advanced and Sustainable Agriculture Solutions’

Rejuvenate Your Mind, Body and Soul at These Airbnbs in India

LEAD Group Launches ‘Code.AI SuperTeachers Contest’ to Empower Educators and Nurture India’s Future Tech Innovators

Why Mannivakkam Near Vandalur Is Becoming a Homebuyer’s Haven: Real Estate Soars with Connectivity and IT Growth

L&T Finance Ltd. Celebrates 30 Years of Trusted Excellence

Education Minister Yogendra Upadhyay Hails Galgotias University at 12th International Conference on Library and Information Science

The Best Time to Start Retirement Planning is Now, says HDFC Life’s Latest Campaign

No More Winter Skin Woes, Thanks to Lakme Skincare

Shriram Finance Launches Inspiring Campaign #TogetherWeSoar with Legend Rahul Dravid

Ratul Puri Highlights Hindustan Power’s Efforts to Combat Water Scarcity in Uttar Pradesh

The Genes Way to Treat Yourself this Black Friday

Why Bengalureans Are Choosing Mysuru: A Real Estate Boom Driven by Connectivity and Quality of Life

Think360.ai Recognized Among Top GenAI Service Providers

Faridabad: A Thriving Hub Poised for Growth in NCR’s Real Estate Landscape

RDX Dance Championship Season 3 Grand Finale Concludes with Spectacular Performances

LPU Online Expands Program Offerings with Launch of Online BBA and M.Sc. Economics Programs

‘The Journey Home’: Celebrating Vedica’s Pure Himalayan Origin

India Women’s Leadership Conference 2024: Driving Gender Equality and Systemic Change Across Sectors

Parimatch Introduces Exclusive Markets Featuring Sunil Narine and Nicholas Pooran for the Abu Dhabi T10 League

“Abraj Omar”: An Elegant Haven Blending Sophistication and Spirituality in the Heart of Makkah

GT GAMES Launches Fast Tambola Jackpot: The Classic Family Game Goes Online with Big Wins

National Road Safety Mission for Kids Winter Edition Launch: Empowering India’s Future on Safer Roads

iPhone 16 Plus vs Samsung Galaxy S24 Ultra: Which Flagship Phone Should You Buy

Discover the Best Mobile Phone Under 30000: OnePlus Nord 4

SPR India Launches Sky Tower 1, a Premium 45-Storey High-Rise Residential Tower in Perambur

Lotus Arts de Vivre Introduces Luxury Wedding Gifts for a Timeless Celebration

On Its 15th Anniversary, The Hans Foundation Launches Swasthya Cities Initiative to Transform Urban Ecosystems by 2030

100 Percent Plastic-free Husk Glasses Steal the Spotlight at Beverage Week Delhi 2024

NoBroker Hosts ‘Property Carnival’ in Chennai for Homebuyers

Salesforce Brings The First Edition of Agentforce World Tour To Delhi

Manthan School Ranked Among India’s Top 20 Schools in EWISR 2024-25

Get in Touch

    By clicking “Submit”, I agree to Privacy Policy and Terms and Condition.