Bisk Farm, a well-established biscuit and bakery brand under SAJ Food, has recently launched an exciting TV commercial (TVC) featuring the charismatic Bollywood actor Hrithik Roshan. The campaign revolves around the brand’s catchy slogan: “Googly – Taste with a Twist.” In this article, we’ll delve deeper into what makes Googly Biscuits stand out, the storyline of the TVC, their mass audience reach, affordability, and the insights shared by Vijay Singh, the managing director of SAJ Food.
The Googly range of biscuits promises a delightful twist in taste, akin to a surprise googly bowled by a cricketer. These biscuits offer a perfect blend of sweet and salty flavors, creating a harmonious balance that appeals to a wide audience. Imagine biting into a biscuit that surprises your taste buds with every crunch—a burst of sweetness followed by a hint of saltiness. Googly Biscuits come in a variety of unique flavors and variants, ensuring there’s something for everyone.
The TVC featuring Hrithik Roshan unfolds in a domestic setting. Hrithik engages in a friendly banter with his on-screen wife, invoking jealousy in her. The playful exchange revolves around love and relationships. When his wife questions why he doesn’t love her as much as their neighbor loves his spouse, Hrithik’s tongue-in-cheek response brings about a hilarious twist in the conversation. The ad brilliantly captures the essence of Googly Biscuits—unexpected surprises that keep you engaged.
To create widespread awareness, the TVC is being launched in seven different languages:
By catering to diverse linguistic audiences, Bisk Farm ensures that the fun and twisty world of Googly Biscuits reaches households across India. Whether you’re in Maharashtra or Assam, the message remains consistent: Googly Biscuits are here to surprise your taste buds!
Bisk Farm understands the importance of affordability. To make Googly Biscuits accessible to a wider audience, they’ve reintroduced the Chhota Pack—a pocket-friendly option priced at just Rs 10. Now, Googly Biscuits are available in five different price points, ranging from Rs 5 to Rs 35. Whether you’re a student looking for a quick snack or a family planning tea-time treat, Googly Biscuits fit every budget.
Vijay Singh, the managing director of SAJ Food, expresses his enthusiasm for the TVC campaign. He believes that Googly Biscuits perfectly encapsulate the fun and unexpected twists that life throws at us. Just like Hrithik’s playful banter in the ad, these biscuits add a dash of excitement to your snacking routine. Vijay Singh’s commitment to making Googly Biscuits accessible to a wider audience reflects the brand’s vision.
Behind the scenes, Abhishek Burman directs the TVC, while Karim Morani and Shaza Morani (Morani Media Works) produce it. The script, penned by Ravinder Siwach, adds to the witty charm of the advertisement.
In summary, Bisk Farm’s Googly Biscuits are more than just a snack—they’re a delightful surprise waiting to be unwrapped. So, the next time you reach for a biscuit, consider adding a twist to your taste buds with Googly Biscuits!
Also Read: Federal Bank Launches New Corporate Anthem to Celebrate World Music Day
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