Exciting Lineup: Sony LIV Teams Up with 30 Advertisers for Euro 2024

Sony LIV's strategic partnerships and diverse sports broadcasting lineup demonstrate the platform's commitment to delivering a premium viewing experience for sports enthusiasts.
Falkan Media

Falkan Media

Sony LIV, a prominent streaming platform, has announced an impressive lineup of partners for the ongoing UEFA Euro 2024. The platform has onboarded 30 advertisers, including one Co-Presenting Sponsor, one Co-Powered by Sponsor, and eight Partner Sponsors. As the tournament progresses towards the finals, Europe’s largest football competition promises thrilling contests, with top teams like England, France, Spain, and the Netherlands vying for the crown of Champions of Europe.

Key Partners and Sponsors

Sony LIV has collaborated with a diverse range of brands to enhance the viewing experience for football fans in India. The platform’s notable partners include:

  • Johnnie Walker
  • Maruti Suzuki India
  • Acko
  • Black & White
  • Coinswitch
  • AMFI
  • Myntra
  • Disney Cruises
  • Rado Swatch
  • Amul
  • BMW
  • Redbull
  • Motorola
  • Jameson
  • LIC
  • Apple
  • Haier
  • GSK
  • Volvo
  • Apollo Tyres
  • Amazon
  • Ultratech
  • Seiko
  • Jim Beam

This extensive list of partners underscores the wide appeal and commercial potential of the UEFA Euro 2024 tournament.

Upcoming Sports Broadcasts on Sony LIV

As the UEFA Euro 2024 finals approach, scheduled to take place on Monday, July 15, at 12:30 am IST, Sony LIV is also gearing up to broadcast three major cricket events in the coming weeks:

  1. India Tour of Zimbabwe: July 6 to 14, 2024
  2. India’s Tour of Sri Lanka: July 27 to August 7, 2024
  3. Australia’s Tour of England: September 11 to September 29, 2024

In addition to these cricket series, Sony LIV will continue to offer a wide array of top-tier sporting events, including the US Open, UFC, UEFA Champions League, and UEFA Europa League.

Thrilling Engagement for Football Fans

Ranjana Mangala, Senior Vice President of Ad Sales Revenue, Digital Business at Sony LIV, expressed her excitement about the response to the UEFA Euro 2024. She stated:

We are thrilled with the overwhelming response to the UEFA Euro 2024 on Sony LIV. The passion and engagement of Indian football fans have been truly exceptional. We are grateful for the incredible partnerships we have been able to leverage with sponsors, who made this a truly unforgettable experience for viewers. Looking ahead, we now prepare for a thrilling sports calendar.”

Conclusion

Sony LIV’s strategic partnerships and diverse sports broadcasting lineup demonstrate the platform’s commitment to delivering a premium viewing experience for sports enthusiasts. The collaboration with leading brands not only enhances the excitement of the UEFA Euro 2024 but also sets the stage for an engaging and action-packed sports calendar in the coming months. Football fans and sports enthusiasts can look forward to an array of thrilling events, exclusively on Sony LIV.

Also Read: Audible’s Global Campaign Invites Listeners to Explore Limitless Audio Worlds

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