Federal Bank has taken a creative leap this World Music Day by unveiling a new corporate anthem. This musical piece is a unique blend of technology and human spirit, performed by employees from various branches and offices across the country. The anthem symbolizes the bank’s core values and ethos, resonating deeply with its audience.
A Blend of Technology and Human Spirit
The corporate anthem is an adaptation of Federal Bank’s Musical Logo (MOGO), originally composed by BrandMusiq. This MOGO, launched in 2020, captures the essence of the bank’s core values, emotions, and persona. The anthem features lyrics in seven different Indian languages, ensuring that its message remains undiluted yet universally understandable.
M V S Murthy on Employee Talent
M V S Murthy, the Chief Marketing Officer at Federal Bank, proudly highlights the collective talent of the bank’s employees. According to Murthy, the anthem is a testament to the employees’ abilities and the culture that nurtures personal talents within the corporate world.
Federal Bank’s Sonic Journey
Since 2020, Federal Bank has released 14 different genres of its Musical Logo. Each version celebrates various festive and cultural nuances, reflecting the bank’s diverse heritage. The MOGO encapsulates the sonic essence of the brand, aligning with its digital and human-centric approach.
2022’s Symphony of Banking Sounds
In 2022, Federal Bank celebrated World Music Day by launching a music campaign that highlighted familiar banking sounds. These included ATM tones, cash dispensing sounds, and payment completion tones. The campaign fused these everyday sounds with the bank’s sonic identity, emphasizing its digital and human-centered philosophy.
Unity in Diversity
The new corporate anthem stands out for its inclusivity. Employees from diverse backgrounds, spanning various levels within the organization, came together to create this musical piece. This unity showcases the bank’s commitment to inclusivity and collaboration.
Digital Innovation
The anthem beautifully weaves the bank’s digital identity with the warmth of human voices. This blend exemplifies the bank’s motto: “Digital at the Fore. Human at the Core.” It represents the harmony between technological advancement and human touch.
Lyrical MOGO
The anthem features verses in seven Indian languages, celebrating team spirit, authenticity, and progress. This multilingual approach ensures that the anthem resonates with a broad audience, reflecting the bank’s diverse customer base.
Youthful Energy
Reflecting the bank’s youthful dynamism and progressive outlook, the anthem radiates energy and enthusiasm. It embodies the bank’s forward-thinking and vibrant spirit.
Team Spirit and Authenticity
The anthem’s theme revolves around team spirit, authenticity, and digital progression. It highlights the warmth of relationships and the collective strength of the Federal Bank family.
Music as a Unifying Factor
Music serves as a powerful unifying factor for the bank. The anthem conveys the spirit of togetherness and unity within the Federal Bank fraternity, reinforcing its youthful, energetic, and progressive identity.
Federal Bank’s new corporate anthem is more than just a song; it is a celebration of the bank’s values and ethos. By blending technology with human emotion, the anthem captures the essence of the bank’s journey. It stands as a testament to the collective talent and unity of its employees, resonating with the bank’s diverse and dynamic community.
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