FUJIFILM India, a company with an impressive 90-year legacy in photo imaging, has exciting news! They’ve recently onboarded two popular film stars, Kartik Aaryan and Kriti Sanon, as brand ambassadors for their INSTAX business in India. These youthful icons perfectly embody the spirit of INSTAX, bringing their unique personalities to the colorful world of instant photography.
1. Kriti Sanon: The Vibrant Fashionista
Kriti Sanon, renowned for her vibrant fashion sense, is now part of the INSTAX family. She shares her enthusiasm, saying, “I’ve cherished INSTAX for years, curating a scrapbook of cherished moments with loved ones.” Kriti’s personality aligns seamlessly with the playful and aesthetic design of INSTAX cameras and printers. Her vibrant energy adds a dash of color to every frame.
2. Kartik Aaryan: Capturing Candid Moments
Actor Kartik Aaryan lives in the moment and cherishes capturing candid memories on the go. Whether during shoots or vacations, INSTAX is his constant companion. He loves sharing heartfelt INSTAX prints with family and friends. His house walls proudly display these unique memories, creating a warm and personal ambiance.
The INSTAX series celebrated its twenty-fifth anniversary last year. Introduced by Fujifilm in India in 2012, it includes Analog Instant Cameras, Hybrid Instant Cameras, Smartphone Printers, and the innovative INSTAX Pal digital camera. These devices allow users to freeze moments in time, transforming them into tangible memories.
With a strategic focus on Generation Z, INSTAX products are accessible through diverse retail channels and their dedicated D2C platform, Instax.in. The brand recognizes that today’s youth value spontaneity, creativity, and instant gratification. INSTAX aligns perfectly with this mindset, encouraging young individuals to capture and share their experiences in real time.
1. Cherished Memories
INSTAX prints hold a special place in Kriti and Kartik’s hearts. In this digital era, where screens dominate our lives, each physical print signifies a unique memory. Whether it’s a family gathering, a spontaneous adventure, or a heartfelt moment with friends, INSTAX immortalizes these slices of life.
2. Personal Bonds
Kartik Aaryan’s INSTAX prints create lasting bonds. He believes that sharing these tangible memories is akin to sharing a piece of his heart. Whether it’s a candid shot of his beloved pet “Katori” or a goofy selfie with friends, each print becomes a conversation starter, a cherished gift, and a reminder of shared joy.
Koji Wada, managing director of FUJIFILM India, expresses delight in welcoming the brand ambassadors. Their energy and enthusiasm align with the Group Philosophy of “Giving our World More Smiles.” Through their association with INSTAX, they inspire others to experience the unique charm of instant photography—a medium that bridges the gap between the digital and physical worlds.
Arun Babu, associate director of INSTAX and optical devices business, aims to enhance brand reach by leveraging Kriti and Kartik’s popularity. INSTAX celebrates life’s moments, big and small. The new ambassadors embody this spirit, promoting a vibrant culture of photography where capturing and sharing memories is not just a hobby but an essential part of everyday life.
Also Read: Bisk Farm Unveils ‘Taste with a Twist’ in New Commercial Featuring Hrithik Roshan
See whats happening in Marketing & Advertising right now
Read and get insights from specially curated unique stories from editorial
Business leaders sharing their
insights
Explore and discuss challenges & trends in India's leading B2B events
Recognise work that not only stood out but was also purposeful
Join leaders & experts for roundtables, conferences, panels and discussions
Subscribe to our Daily Newsletter
