Government Prioritizes Publicity with Rs 1,089 Crore Allocation in 2024-25 Budget

The Rs 1,089 crore earmarked for publicity in the 2024-25 budget represents a significant increase from the Rs 1,001 crore allocated in FY 2022. This consistent rise in expenditure highlights the government's dedication to ensuring effective communication with the public through various media channels.
Falkan Media

Falkan Media

In the Budget 2024-25, the Narendra Modi government has allocated a substantial Rs 1,089 crore for information and publicity. This allocation underscores the government’s commitment to maintaining a strong emphasis on advertising and communication, reflecting a slight increase from the previous year’s revised allocation of Rs 1,078 crore.

Increased Publicity Spending

The Rs 1,089 crore earmarked for publicity in the 2024-25 budget represents a significant increase from the Rs 1,001 crore allocated in FY 2022. This consistent rise in expenditure highlights the government’s dedication to ensuring effective communication with the public through various media channels.

Allocation Details

This allocation falls under the social services category and includes a capital outlay of Rs 38.84 crore specifically for information and publicity. The Rs 1,089 crore allocated for publicity accounts for nearly one percent of India’s total advertising revenue, which stood at approximately Rs 1 lakh crore in the last fiscal year. Furthermore, it represents nearly a quarter of the Ministry of Information and Broadcasting’s (MIB) overall budget of Rs 4,342.5 crore for the fiscal year.

Comparison with Broadcasting Allocation

While the publicity budget has seen a marginal increase, the allocation for broadcasting, which includes Prasar Bharati, All India Radio, Community Radio, and related infrastructure such as DTH, has been reduced from Rs 3,071 crore to Rs 2,960 crore. This shift in funding indicates a strategic emphasis on publicity and communication over traditional broadcasting services.

Utilization of Publicity Budget

The current fiscal year’s first quarter was largely influenced by the model code of conduct due to the Lok Sabha elections, suggesting that a significant portion of the publicity budget will be utilized in the remaining nine months. Historically, around 40 percent of the government’s publicity budget has been allocated to both print and television advertisements.

Importance of Government Advertising

Government advertising continues to be a crucial revenue stream for major media houses, especially during economic downturns when private sector ad spending may decline. This substantial allocation highlights the government’s ongoing strategy to leverage advertising as a key communication tool.

Conclusion

The allocation of Rs 1,089 crore for publicity in the 2024-25 budget demonstrates the Narendra Modi government’s prioritization of effective communication and public engagement. By investing heavily in advertising and information dissemination, the government aims to maintain a strong presence in the media landscape and ensure that its messages reach a wide audience.

Read More

For a detailed breakdown of the Ministry of Information and Broadcasting’s budget, you can access the full budget document here.

Recent Post

From India, For India: EVM Unveils Locally Storage Solutions Made in India Ram & SSD’s

Sebamed’s ‘Project Skin Deep’ Campaign Shows Proof of Real Beauty

Metrix to bring together Industry Leaders to Discuss Growth Opportunities of Rs 3.50 lakh Cr. Market for Home Products

Nurse Maria Victoria Juan from Philippines wins the Prestigious Aster Guardians Global Nursing Award 2024 worth INR 2 Crore

Lord’s Mark Industries Ltd. Strengthens Financial Governance with the Appointment of Sanjeev S Gupta & Associates as Peer Auditor

Green Ambitions Take Centre Stage as IVCA GreenReturns Summit 2024 Commences in New Delhi

TERI Hosts Global Research Leaders at the 6 th RD20 Conference: Accelerating Clean Energy Collaboration Among G20 Countries

Chambal Fertilisers and Chemicals Limited and TERI sign MoU for ‘Centre of Excellence for Advanced and Sustainable Agriculture Solutions’

LEAD Group Launches ‘Code.AI SuperTeachers Contest’ to Empower Educators and Nurture India’s Future Tech Innovators

Why Mannivakkam Near Vandalur Is Becoming a Homebuyer’s Haven: Real Estate Soars with Connectivity and IT Growth

L&T Finance Ltd. Celebrates 30 Years of Trusted Excellence

Education Minister Yogendra Upadhyay Hails Galgotias University at 12th International Conference on Library and Information Science

The Best Time to Start Retirement Planning is Now, says HDFC Life’s Latest Campaign

No More Winter Skin Woes, Thanks to Lakme Skincare

Shriram Finance Launches Inspiring Campaign #TogetherWeSoar with Legend Rahul Dravid

Ratul Puri Highlights Hindustan Power’s Efforts to Combat Water Scarcity in Uttar Pradesh

The Genes Way to Treat Yourself this Black Friday

Why Bengalureans Are Choosing Mysuru: A Real Estate Boom Driven by Connectivity and Quality of Life

Think360.ai Recognized Among Top GenAI Service Providers

Faridabad: A Thriving Hub Poised for Growth in NCR’s Real Estate Landscape

RDX Dance Championship Season 3 Grand Finale Concludes with Spectacular Performances

LPU Online Expands Program Offerings with Launch of Online BBA and M.Sc. Economics Programs

‘The Journey Home’: Celebrating Vedica’s Pure Himalayan Origin

India Women’s Leadership Conference 2024: Driving Gender Equality and Systemic Change Across Sectors

Parimatch Introduces Exclusive Markets Featuring Sunil Narine and Nicholas Pooran for the Abu Dhabi T10 League

“Abraj Omar”: An Elegant Haven Blending Sophistication and Spirituality in the Heart of Makkah

National Road Safety Mission for Kids Winter Edition Launch: Empowering India’s Future on Safer Roads

iPhone 16 Plus vs Samsung Galaxy S24 Ultra: Which Flagship Phone Should You Buy

Discover the Best Mobile Phone Under 30000: OnePlus Nord 4

SPR India Launches Sky Tower 1, a Premium 45-Storey High-Rise Residential Tower in Perambur

Lotus Arts de Vivre Introduces Luxury Wedding Gifts for a Timeless Celebration

On Its 15th Anniversary, The Hans Foundation Launches Swasthya Cities Initiative to Transform Urban Ecosystems by 2030

100 Percent Plastic-free Husk Glasses Steal the Spotlight at Beverage Week Delhi 2024

NoBroker Hosts ‘Property Carnival’ in Chennai for Homebuyers

Salesforce Brings The First Edition of Agentforce World Tour To Delhi

Manthan School Ranked Among India’s Top 20 Schools in EWISR 2024-25

Raghu Vamsi Aerospace Group Lays Foundation Stone to Build New Facility in Hyderabad with the Investment of Rs.300 Crore

Ascendion Accelerates AI Innovation: New AI Studio Launched in Hyderabad

The Rise of Premium Luxury Residences: How NCR is Setting New Standards

Chandni Chowk Wedding Festival Draws 1.56 Million Visitors at Omaxe Chowk, Setting a Record Turnout

Vritilife Presents Brand Vision India 2030 Leadership Conclave – Empowering Leaders and Inspiring Change, an initiative by NexBrands Inc

Paisabazaar Launches Credit Card Reward Calculator to Help Consumers Maximize Reward Earning

Pat Cummins Teams up with Ruby to Invite Indian Cricket Fans to Come and Say G’day

Royalti Achieves an Unprecedented 200 Crores Sales at Oberoi Garden City Launch

La Pink Signs Parineeti Chopra as Its Brand Ambassador

MMTC-PAMP Honoured Among Elite 10 at Forbes India DGEMS 2024

Impact of AI on Employment: Future-Proofing Careers with Essential Skills

Massil Technologies Teams up with KrakenD as Value Added Reseller

Ekya Nava Inaugurated as India’s First K-12 School of Innovation, Creativity, and Design at Second Edition of FIND Festival

MediaTek Showcases Latest Smartphone, Automotive and IoT Innovations to Drive Digital Transformation in India

Vatika Group secures prestigious LEED Certifications Across Residential, Commercial, Retail, and Educational Projects

AirAsia Launches New Flight from Port Blair to Kuala Lumpur

Urban Pulse Innovations Pvt. Ltd. Launches Pick’n’Treat Mobile App to Tackle India’s Food Waste and Hunger Crisis

ITW Catalyst Refreshes itself to Catalyst 2.0

G Square: The Game Changer of the Real Estate Landscape in India

RHI Magnesita India Inaugurates its New Regional Corporate Office in Gurugram, Boosting its Presence and Driving Growth Across India, West Asia & Africa

Lava AGNI 3 Spurs 200% Growth, Achieves 3x Volume Surge Over AGNI 2 During Launch Week

Investing in Tomorrow’s Consumers: Understanding the MEGATRENDS driving Bajaj Finserv Consumption Fund

Hon’ble Minister Thiru. Anbil Mahesh Poyyamozhi Launches Avtar Group’s ‘Nipuni’, Career Readiness Program for Girl Students in Colleges

Parimatch Sports Brings Cricket to Life with 3D Billboard at Bangalore

Contributing Towards Digital India: PlayboxTV Launches Flagship Android Box to Digitalize Cable TV Boxes into Connected TV Experience

IFCCI Recognizes Impactful CSR Projects by Indo-French Companies at the 6th Annual CSR Conclave & Awards

Futuristic Cloud Data Centers: Bolstering India’s Digital Future

Phoenix Marketcity Pune Launches Wedding Festival: A Celebration of Special Bond, Elegance and Rewards

BriPublish Announces the 2024 Edition of the National Book Writing Fest (NBWF) for University Students: Free Participation for All

Padma Shri Kailash Kher Unveils Param Amrit, a Divine Skincare Brand

Presenting India’s Most Epic KFC in the Sky

Stop Hitting Children: Why Corporal Punishment Must End

adidas and Cult Come Together to Transform Strength Training and Promote Fitness in India

‘Your Happy Nest’ – TTK Good Home Launches Year Long, Pan India Campaign

2024 World Trade Centers Association (WTCA) Member Forum Advances Global Trade and Collaboration to Navigate the Ever-Changing Business Landscape

YES SECURITIES Launches Wize Whispers Quiz: A Fun-Filled Learning Experience

Pulse Candy Shines with Over 35 Awards in Less Than a Year!

India Ka Super OTT App, OTTplay Premium Partners with JioCinema

SKF Unveils Next-Generation Solutions at ISEA Tech and Innovation Summit, Driving Performance and Sustainability Goals

The Celebrity Hair Transplant Surge: A Confidence Boost for Stars and Athletes

Yellowstone International Film Festival Announces Stellar Lineup of Global Cinema for its 5th Edition

TUMI Celebrates the Joy of Coming Together for The Holidays

Research Meets Action: SGT University’s ASIA Institute Partners with AARDO to Combat Lead Poisoning Across Africa and Asia

Advaiya and Crayon Host Customer Roundtable to Explore Cloud Security and Modern Workplace Solutions

Tamil Nadu takes Centre Stage in World Travel Market London (WTM) 2024

Sunrise of Certified Real Estate Professionals: Lamrin Tech Skills University Awards Certification to the First Batch of ‘RESEED’

Joyville Shapoorji Housing Hosts an Electrifying Performance of Sukhwinder Singh Live Concert at SP Kingstown, Pune

Naad Ras Mahotsav: A Celebration of Faith, Devotion and Music in Honour of Shri Priya Priyatam Lal Ju

Shahi Exports Unveils New Brand Identity to Mark 50th Anniversary

Get in Touch

    By clicking “Submit”, I agree to Privacy Policy and Terms and Condition.