How CARS24 is Changing the Game with Fourdoor: Insights from the बे-CAR Campaign

The बे-CAR campaign includes a short ad film that uses humor to show how absurd things can get at traditional service centres.
Falkan Media

Falkan Media

The Problem with Car Maintenance

We’ve all been there. The car starts making a strange noise, or the check engine light comes on, and we know it’s time for a visit to the service centre. But for many people, this is a frustrating experience. That’s why CARS24, a company that specializes in everything auto-related, has launched a new digital campaign called बे-CAR. This campaign is all about addressing the problems car owners often face with traditional service centres and introducing a new solution: Fourdoor.

The Challenges: Traditional Service Centres

Many car owners in India have had bad experiences with traditional service centres. They often use non-genuine parts, their billing practices are not transparent, and they take a long time to service the cars. These are serious issues that can make car maintenance a real headache. That’s why CARS24 decided to launch the बे-CAR campaign. This campaign uses creativity and humor to highlight these problems and introduce their new service, Fourdoor.

The Solution: Fourdoor by CARS24

Fourdoor is a new service by CARS24 that aims to change the way we think about car maintenance. It’s all about trust, transparency, and convenience. With Fourdoor, you know you’re getting the right service, at the right price, right now. It’s a simple idea, but it could make a big difference for car owners.

The Campaign: बे-CAR

The बे-CAR campaign includes a short ad film that uses humor to show how absurd things can get at traditional service centres. The film shows cars spending more time with the mechanic or at the service centre than with their owners. This turns car owners into बे-CAR, a pun that means “without a car” in Hindi.

The Impact: Changing the Game

The performances in the ad film are designed to grab the attention of everyone who sees them. They direct people to a landing page that tells the sad tales of current car service woes. But it also shows how Fourdoor can turn these experiences around with its trustworthy service.

The Future: Expanding the Service

Right now, the Fourdoor service is only available in Gurgaon. But CARS24 plans to expand it to other cities soon. The बे-CAR campaign is not just about entertaining people. It’s also about educating consumers on the importance of quality car care. It empowers them to make informed decisions about maintaining their vehicles.

Also Read: June 18 Deadline for Ad Self-Declaration, Announces MIB:ET report

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