HP India Launches ‘Consider It Done’ Campaign for 24/7 Customer Support

The 'Consider It Done' campaign is promoted through various channels, including TV, OOH (Out-of-Home), digital platforms, and on-ground activations. This multi-channel approach ensures that the campaign reaches a wide audience and effectively communicates HP's commitment to customer support.
Falkan Media

Falkan Media

HP India’s New Campaign

HP India has launched the ‘Consider It Done’ campaign to showcase its upgraded 24/7 customer support for HP Smart Tank printers. This campaign highlights HP’s commitment to providing seamless and uninterrupted service to its customers, ensuring that printer issues do not disrupt business operations.

Enhanced Customer Support

HP India has significantly enhanced its after-sales service for HP Smart Tank printers. This upgrade includes 24/7 support available in ten different languages, catering to the diverse needs of Indian users.

The supported languages are English, Hindi, Tamil, Bengali, Malayalam, Assamese, Telugu, Odia, Marathi, and Kannada. Customers can receive assistance in their preferred language, making the support process more convenient and efficient.

Multiple Support Channels

HP offers 12-hour, 7-day phone support in the ten languages, ensuring that customers can speak directly with a support representative whenever needed.

Additionally, HP has introduced 24-hour, 7-day support via WhatsApp in the same ten languages. This provides a quick and easy way for customers to get help at any time.

Customers can also log cases for installation and repair needs through the HP website, streamlining the support process and making it more accessible.

Leadership Insights

Sunish Raghavan, Senior Director of Printing Systems at HP India, emphasizes the company’s dedication to minimizing downtime for businesses. He states, “At HP, we understand Indian businesses and the trust their customers have in them. Printer breakdowns can disrupt operations, so we are committed to offering comprehensive support to minimize downtime. The ‘Consider It Done’ campaign connects with the ‘can do’ attitude of business owners, assuring them that HP Smart Tank printers will not let them down.”

The Multi-Film Campaign

The ‘Consider It Done’ campaign includes a series of films featuring business owners who rely on HP printers. The films show how HP’s 24/7 support helps them continue their operations without interruption, even when a printer malfunctions.

The campaign stars Aparshakti Khurana in the North and R.J. Balaji in the South. These actors portray business owners who take pride in their work and rely on HP’s reliable service.

The campaign was conceptualized by Lowe Lintas and released in nine languages. It captures the pride and reliability that HP provides to business owners, supporting their enterprises with prompt and dependable service.

Campaign Amplification

The ‘Consider It Done’ campaign is promoted through various channels, including TV, OOH (Out-of-Home), digital platforms, and on-ground activations. This multi-channel approach ensures that the campaign reaches a wide audience and effectively communicates HP’s commitment to customer support.

Conclusion: Empowering Businesses

HP India’s ‘Consider It Done’ campaign underscores the company’s dedication to providing exceptional customer support for its Smart Tank printers. By offering 24/7 support in ten languages and promoting this service through a compelling multi-film campaign, HP empowers small business owners to focus on their core operations without worrying about printer downtime.

Also Read: Free Streaming on Netflix: Ad-Supported Tier Arrives in Asia and Europe: Report

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