Jaypore and Krishna Mehta Collaborate for an Exquisite Showcase of Tradition and Craftsmanship at Phoenix Palladium, Mumbai

Author picture

Jaypore, India’s leading curator of handmade and artisanal products, from the house of Aditya Birla Fashion and Retail Ltd., has partnered with acclaimed designer Krishna Mehta to unveil an exclusive collection that celebrates India’s rich cultural heritage while adding a fresh and modern twist. The collection was launched at Jaypore’s store at Phoenix Palladium, creating an evening filled with craft and conversations.

L – R: Sooraj Bhat, CEO, Ethnic Business, Aditya Birla Fashion and Retail, Suchitra Pillai, Designer Krishna Mehta, Ila Arun, Radhika Chhabra, Creative Head, Jaypore

The event was not just a fashion showcase, but an immersive experience into India’s cultural history, witnessed by an audience that included special guest of honour, the iconic folk-pop singer and actress Ila Arun, whose presence added gravitas to the occasion. The evening was hosted by the talented actress and model Suchitra Pillai, who effortlessly guided the event’s narrative while engaging the audience with the deeper meaning behind the collection.

Master artisan Kundan Singh Bishts live demonstration added a layer of artistry to the evening, showcasing the timeless craft of hand block printing. His deft hands transformed raw fabric into intricate designs, mirroring the painstaking detail featured throughout the collection. Guests were treated to an intimate glimpse of the craftsmanship behind the collaboration, elevating their appreciation of the pieces authentic, handcrafted essence.

Radhika Chhabra, Creative Head, Jaypore expressed her excitement, “At Jaypore, we have always believed in the power of storytelling through crafts. This collection with Krishna Mehta is a true reflection of our mission to bring India’s rich artisanal legacy to the forefront. It is not just fashion; it is a statement of pride in our roots and a celebration of the incredible skill and artistry that define our culture.”

Speaking about the collaboration, designer Krishna Mehta added, “This collection is a tribute to India’s incredible textile heritage. I have always been fascinated by the Indian textiles, crafts, and techniques that our artisans employ. With Jaypore, I found a partner who shares my vision of blending tradition with modernity, creating a collection that is timeless yet relevant for today’s fashion-conscious consumers.”

This women’s only collection features elegant kurtas, pants, and dupattas. Each piece is designed to embody effortless grace, using a palette of earthy tones, vibrant accents, and contemporary motifs that evoke India’s textile heritage. The collection combines luxurious fabrics like Chanderi silk with intricate block prints and hand embroidery, offering a modern take on traditional craftsmanship. Designed for the modern woman, these pieces are versatile yet unique, seamlessly transitioning from day to evening wear while staying rooted in Indian artisanal traditions.

This collaboration blends Jaypore’s commitment to preserving and promoting traditional crafts with Krishna Mehta’s distinctive flair for reimagining classic Indian textiles and crafts. The collection tells the story of India’s skilled artisans, whose age-old techniques have been passed down through generations. Each piece is thoughtfully crafted to offer a contemporary silhouette while paying homage to the country’s cultural roots.

You can check out the new collection at 27 Jaypore stores pan-India and online at www.jaypore.com/c/krishna-mehta-x-jaypore.

About Jaypore

Jaypore is one of India’s leading destination brands for all things Craft and Artisanal across exquisite apparel, jewellery, and home products. India has a rich heritage of handmade crafts and traditional products. Jaypore as a brand is committed to designing, sourcing, and retailing authentic Indian products suited for a modern lifestyle. The brand hosts more than 30 crafts and curates them on its beautiful website www.jaypore.com along with 26 stores pan India.

In a very short time, Jaypore has become a well-respected brand in the artisan community for not only hosting authentic crafts but also taking them to a larger audience.

Apart from its own brand, Jaypore aggregates other artisan-based brands on its portal. Jaypore ships worldwide and has a global audience. At the heart of everything Jaypore does is the commitment to offering authentic products that elevate everyday life.

About Aditya Birla Fashion and Retail Limited

ABFRL is part of a leading Indian conglomerate, The Aditya Birla Group. With revenue of Rs. 13,996 Cr. spanning retail space of 11.9 million sq. ft. (as on March 31, 2024), it is India’s first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.

The Company has a network of 4,664 stores across approximately 37,205 multi-brand outlets with 9,563 point of sales in department stores across India (as on 31st March 2024).

It has a repertoire of India’s largest brands in Louis Philippe, Van Heusen, Allen Solly and Peter England, established over 25 years. Pantaloons is one of India’s leading fashion retailers.

Company’s international Brands portfolio includes – The Collective, Amongst Indias largest multi-brand retailers of international brands and has long term exclusive partnerships with select brands such as Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok, Simon Carter and Galeries Lafayette.

The Company’s foray into branded ethnic wear business includes brands such as Jaypore, Tasva & Marigold Lane. The company has strategic partnerships with Designers ‘Shantanu & Nikhil‘, ‘Tarun Tahiliani‘, ‘Sabyasachi‘ and ‘House of Masaba‘.

In addition, to cater to the needs of digitally native consumers, ABFRL is building a portfolio of Digital-first brands under its technology led ‘House of D2C Brands’ venture TMRW. TMRW is on a path to building a portfolio of Digital First brands in partnership with founders of emerging brands in the E-Commerce market.

The Company in Sept 2023 completed the acquisition of 51% stake in TCNS Clothing Co. Ltd. TCNS is India’s leading women’s branded ethnic apparel company that designs, markets and retails portfolio of women’s branded apparel across brands W, Aurelia, Wishful, Elleven & Folksong.

For further information, please contact: Janet Arole | AVP & Head, Corporate Communications, Aditya Birla Fashion and Retail Limited | janet.arole@abfrl.adityabirla.com.

Recent Post

Quintessence 3.0 – A Celebration of Sports, Arts, and Community at the Jamnabai Narsee Campus, Mumbai

Celebrate Love Like Never Before: Love Depot’s Great Indian Pleasure Festival is Here with Exciting Deals

Pluxee Select 6th Edition: Rahul Bose on Passion, Purpose, and Leadership

IFC Invests in Lagos Free Zone to Support Industrial Growth and Economic Diversification in Nigeria

Max Financial Services reports 8% growth in consolidated revenue^ in 9M FY25 rising to ₹34,106 crore; Axis Max Life Insurance’s Total APE grew 26%

Unicommerce’s Flagship Platform Uniware Crosses 1 Bn Order Items Annual Run Rate

Barrel Scope Automates Parking Operations in Leh Airport

Rado Unveils the DiaStar Original x Tej Chauhan: A Timeless Symphony of Heritage and Innovation

IDFC FIRST Bank Introduces Exclusive Package Designed for Senior Citizens

N. Ranga Rao & Sons Awarded India’s Best Workplaces in Manufacturing for 2025

Countdown Begins to India’s Most Awaited Tech Awards – Gadgets Now Awards 2024

Signify Onboards Rashmika Mandanna as their Brand Ambassador, Kicks off an Era of Style and Innovation

Expleo to Exhibit at Aero India 2025

A Partnership for Change: ILSS and Koita Foundation Join Efforts to Accelerate Digital Transformation in India’s Social Sector

Anantara Jewel Bagh Jaipur Opens, Offering a Window into Rajasthan’s Royal Heritage

Lava’s #MyBharatWithLava Campaign Concludes, Engages With 4M Social Natives

After Transforming HR with AI, Poonawalla Fincorp Makes a Bold Tech Leap into AI-Driven Audit and Governance with ServiceNow

Shankara Collaborates with Celebrity Stylist Ami Patel to Launch the ‘Maharani Radiance Ritual’ and ‘Indrani Iconic Glow’ Bridal Luxury Gift Sets

India Shelter Reports Strong Q3FY25 Performance with 36 percent YoY AUM Growth and 54 percent Surge in PAT

Galent Hosts ‘Fourthwards’ Roundtable Series

Superior Quality Feed Boosts Animal Performance and Bottom Line

TUMI Highlights Peruvian Influences with Vibrant Energy in Spring 2025 Collections

Immerso and Everdome Partner to Drive Innovation in the Metaverse Through AI-Powered Experiences

Rangsons Aerospace and Oversat to Sign Strategic Partnership at Aero India 2025

Naam Ki Nahi, Kaam Ki Medicine: How Truemeds is Revolutionizing Affordable Healthcare in India

Bollywood Stars Blazed the Track at Dubai Autodrome for ‘DSBK Middle East Championship’

Aqaba to Host the World’s Biggest B2B Congress for Destination Weddings in October 2025

Paving the Way for Innovation: Hunch Circle and Startup Odisha Sign Landmark MoU

Malabar Group Announces Scholarships for Over 3,900 Girl Students, Reinforces its Vision for Women Empowerment

Kody Technolab Limited Forms a Joint Venture in Abu Dhabi with Platinum Group to Manufacture Robotic Solutions

Inflow Technologies Announces Strategic Partnership with Ensurity to Enhance Cyber Security Solutions in India

AKAL Information Systems Ltd. Celebrates 25 Years of Innovation and Excellence

BSNL Launches BiTV for Mobile Users in Partnership with OTTplay

Safex Chemicals Wins Prestigious Innovation Award at PMFAI Annual AgChem Awards 2025

OfBusiness Connectivity Reaches 26 States + 7 UTs in India, Delivering 170,000 Consignments to SMEs in 2024

Tathastu Institute of Civil Services Launches Residential Campus in Greater Noida for UPSC Aspirants with Integrated University Degree Programmes

L&T Finance Ltd. Launches Knowledgeable AI (KAI), an AI-powered Virtual Home Loan Advisor on its New Corporate Website

STBD Realty Group to Host First-Ever Social Media Awards on February 1st

COLORS by Rupa Launches DRY FIT Collection – Wear Your Energy

Mehta Wealth’s State-of-the-Art Investment Tracking Application: Empowering Investors to Track its Funds Real-Time

The Urgent Need to Rethink India’s Education System: A Call for Urgent Reform and Mental Well-being

India’s Trail Running Boom: 3,000 Join Bengaluru Mountain Festival to Escape Urban Chaos

A Lifetime of Achievement: Shri Ram Bahadur Rai of SGT University Receives Padma Bhushan

Unified Voice Communication Conducts Cybersecurity Workshop; Announces Partnership with VTF University, USA

How Bajaj Finserv Large and Mid Cap Fund Leverages Moat Investing for Long-term Growth

Elpro International School Organises SAAHITYA – Pune’s Biggest Literary Festival

Lord’s Mark Industries Stands Out at the World Economic Forum 2025 in Davos

SKF Launches Nationwide Mobile Van Campaign to Empower Two-Wheeler Mechanics

All India Student Ideathon on “Becoming EcoInnovators for a Greener Future” held at Bengaluru

IGF India Brings Mobile Medical Units to Maha Kumbh Mela 2025

Dave & Buster’s all set to Revolutionize Entertainment in India: First Flagship Opens in Bangalore

5 Reasons to Consider Bajaj Finserv Flexi Cap Fund for your Portfolio in 2025

The 2025 Union Budget: A Blueprint for Infrastructure-Driven Growth

Can You Get a Loan Against Your Fixed Deposit

Kirtilals Expands Footprint with a Stunning New Showroom with Exclusive Bridal Studio in Pattom, Thiruvananthapuram

ITALICA Unveils Regal and Crown; Elegant Wedding Chairs for Unforgettable Celebrations

REVIVAL: Redefining Ready-to-Cook with Millet-Based Goodness

Flexible Office Provider BOOTSTART Coworking Expands Horizons After Successful Fundraise

SOLIZE Signs a FY2025 MotoGP™ Sponsorship Agreement with IDEMITSU Honda LCR

Happiest Health’s ‘Technology & Innovation in Healthcare Summit 2025’ Explores the Transformative Impact of New-age Technologies in the Industry

Kamdhenu Paints Concludes ‘Rangon Ka Jashn’ – A Bollywood Extravaganza in Goa

NIPS Hotel Management Institute Sets Unprecedented Culinary Benchmark

Modulus Alternatives Announces the Successful Maturity and Exit of its Maiden Private Credit Fund I, Achieving a Gross IRR of 17 percent +

Syndicate Finance: Celebrating Over Four Decades of Tailored Financial Solutions

Bajaj Group Launches ‘Bajaj Elevate India’ Campaign on Republic Day, Highlighting Impactful CSR Initiatives

Prowatch and Probuds Slash Prices for Republic Day – Grab at Rs 26

MRAI’s 12th IMRC to Discuss India’s Transition Towards Circular Economy, Environmental Sustainability, and Economic Growth

Sri Manakula Vinayagar Engineering College Sets Guinness World Record for Largest Human Ashoka Chakra

Education for All: Policymakers and Industry Leaders Unite to Drive Digital Transformation in Education at BRICS CCI Roundtable

UrbanWrk Partners with Breathe Aromatherapy to Enhance the Workplace Experience with Signature Scents

Joyville Shapoorji Pallonji Hosts its First-ever Kid’s Marathon (Joy Run Junior) in Hadapsar Annexe, Pune

ASRTU Launches Nationwide Initiative to Honour Drivers on “Drivers Day”

Signify Illuminates the Spiritual Journey of Millions of Devotees at Maha Kumbh 2025, Prayagraj

Nureca Limited Reports 18.28 percent Growth for Q3 FY25, Releases Strategic Plan for FY26

Care Health Insurance Introduces Customers to the Future of Health Insurance: Launches Ultimate Care

HDFC Life’s New Campaign Highlights Parental Values and Financial Planning with a Heartwarming Twist

Prabhu Deva’s Vibe – India’s First Live in Dance Concert

FIEO and Credlix Sign MoU to Empower Indian Exporters with Financial and Logistical Support

BSNL Launches IFTV Pilot in UP East in partnership with OTTplay

Truecaller Finally Works on iPhone

RIA Advisory Continues to Shine: Proudly Certified as a Great Place to Work for the Third Consecutive Year

IVCA Conclave 2025: Forging the Future of India’s Alternate Capital Landscape

CheQ Launches Wisor: India’s First AI Credit Card Expert

Prateek Group Announces an Exclusive Limited-time Payment Plan Offer on Prateek Grand Begonia

HDFC Life Announces Corporate Agency Tie-up With CARS24 Financial Services Pvt. Ltd.

L&T Finance Ltd. Records Consol. Profit After Tax at Rs. 2,007 Cr for 9 Months Ended Dec. 31, 2024, A Growth of 14 percent Over 9 Months Ended Dec. 31, 2023

Ikonic India Launched: Dhandeel and Ikonic Global Unveil Groundbreaking Partnership for Indian Creators

Flyrobe Expands to Bilaspur: Your Ultimate Destination for Rental Fashion

Ayanika Opens its Flagship Store: An Era of New Age Diamond Jewelry

Advancing Women’s Workforce Inclusion is Key to Unlocking Real Estate Growth in India, Reveals Research Report ‘Concrete Change

Get in Touch

    By clicking “Submit”, I agree to Privacy Policy and Terms and Condition.