Nykaa Uses CID Characters to Make Skincare Tips Fun and Engaging in their Latest Campaign

Nykaa's latest campaign, featuring CID's ACP Pradyuman and Daya, is a brilliant example of how brands can creatively combine nostalgia with education.
Falkan Media

Falkan Media

Nykaa Brings Back CID Characters for Skincare Campaign

Nykaa, the well-known beauty and lifestyle brand, has launched a new campaign that has delighted fans on social media. This campaign brings back the iconic characters ACP Pradyuman and Daya from the beloved 90s TV show CID in a fun and creative collaboration video.

Combining Skincare Tips with Classic CID Catchphrases

In this entertaining campaign, Nykaa cleverly combines skincare education with the memorable catchphrases from CID. The campaign aims to teach viewers about the essential Cleanser, Serum, Moisturizer, and Sunscreen (CSMS) skincare routine in an engaging and enjoyable way.

CID Characters Solve Skincare Mysteries

The video features ACP Pradyuman and Daya investigating common skin problems like open pores and pimples. They provide useful skincare advice with their trademark style. Viewers will enjoy watching Daya, known for breaking doors, facing the challenge of battling open pores. The line, “Ab ayega bahar skin problems ka raaz,” humorously captures the spirit of the campaign as the duo tackles skincare issues with the same determination they used to solve crimes.

Nostalgia and Skincare Education

This creative collaboration not only brings back fond memories but also makes learning about skincare fun and engaging. By using familiar characters and their iconic lines, Nykaa effectively shares important skincare tips while entertaining its audience.

Social Media Buzz

Nykaa’s campaign has already created a buzz on social media, with CID fans excited to see their favorite characters in a new role. The unique approach has successfully captured the interest of both skincare enthusiasts and fans of the classic TV show.

Conclusion

Nykaa’s latest campaign, featuring CID’s ACP Pradyuman and Daya, is a brilliant example of how brands can creatively combine nostalgia with education. By using well-loved characters and engaging storytelling, Nykaa has made skincare advice more accessible and enjoyable. This campaign highlights the importance of a proper skincare routine while bringing joy and nostalgia to viewers.

Also Read: Jim Sarbh Stars in Gigi Bombay’s Latest Cocktail Campaign

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