SBI General Insurance Goes Live with BUSINESSNEXT Platform to Enhance Customer Engagement and Operational Efficiency

Author picture

SBI General Insurance, one of Indias leading General Insurance companies, has successfully implemented the BUSINESSNEXT platform, a specialized Insurance Customer Relationship and Experience Management (CRM) solution, marking a significant milestone in its digital transformation journey.


This strategic launch empowers SBIG employees to deliver a superior and seamless insurance experience to its customers across India. The collaboration with BUSINESSNEXT aims to revolutionize customer journeys and boost operational efficiency on a large scale.

Key Highlights of BUSINESSNEXT Implementation:
The BUSINESSNEXT platform is seamlessly integrated with 20 different systems to ensure a unified and efficient operational workflow. There are Advanced Lead and Campaign Management features for automatic prioritization of leads and rating based on campaign sources for ensuring targeted and effective marketing efforts. Contact Centre (CC) and Learning Management System (LMS) teams are added to the complaints workflow, ensuring prompt and efficient resolution of customer issues. There are significant enhancements for Net Promoter Score (NPS) tracking, specifically tailored for servicing and renewals, ensuring a continuous improvement in customer satisfaction. The platform enables user groups like branch operations and underwriters to operate seamlessly across various channels. Straight Through Processes (STP) have been built-in via an API layer for higher First Contact Resolutions (FCR) ensuring accurate and quick processing. It also provides pre-issuance support for digital sales, enhancing the customer acquisition process.


The BUSINESSNEXT platform underscores the company’s commitment to adopting state-of-the-art technology solutions that enhance customer experience and operational efficiency.

We are excited to integrate the BUSINESSNEXT platform into our operations,” said Pankaj Pandey, Chief Information Officer, SBI General Insurance. “This will not only strengthen our service delivery but also ensure that we continue to meet and exceed the evolving needs of our customers.”


Sushil Tyagi, Executive Director, BUSINESSNEXT, said, “Our partnership with SBI General Insurance highlights the transformative potential of purpose-built CRM solutions in the insurance sector. This deployment allows SBIG to deliver personalized experiences at scale while adapting to evolving market dynamics.”


For more information or to request a personalized demo of the BUSINESSNEXT platform, visit www.businessnext.com.


About SBI General Insurance
SBI General Insurance (SBIG), one of the fastest-growing private general insurance firms, backed by the robust support of SBI, upholds a legacy of trust and security. SBIG position themselves as Indias most trusted general insurer amidst a dynamic landscape. Since establishment in 2009, SBIG’s expansion has been substantial, growing from 17 branches in 2011 to a nationwide presence of over 146 branches in 2024. In FY 2023-24, SBI General Insurance achieved significant growth, with a notable 17% increase in Gross Written Premium (GWP), reaching INR 12,731 crores.


The company received numerous prestigious accolades, showcasing its excellence across various domains. Key honors include being named the winner in the Large General Insurance category at the Mint BFSI Summit & Awards, the 3rd InsureNext Awards 2024 for Best Claims Settlement, and India’s Best General Insurer of the Year at the 7th Insurance Conclave Awards. At the India Insurance Summit & Awards 2024, the company secured titles for General Insurance Company of the Year and Leading Implementer of Analytics Technology in Insurance. Additionally, SBIG was honored as the Best BFSI Brand at the ET NOW Best BFSI Brands Conclave 2024 and included in BW BusinessWorld’s India’s Most Respected Companies. Certified as a Great Place to Work in 2024, the company also excelled at the ETBFSI Exceller Awards 2024 with recognition for Best Claims Management in Insurance and Best CSR Campaign of the Year, further highlighting its commitment to social responsibility and innovation.

About BUSINESSNEXT

BUSINESSNEXT is a universe of composable enterprise solutions with Leadership in banking, Insurance and financial services globally. It is recognized as a Leader by Forrester Wave reports and featured in Gartner Magic Quadrant for 9 years running. BUSINESSNEXT suite comprises CRMNEXT, CUSTOMERNEXT, DATANEXT, and WORKNEXT which are AI and ML-driven cloud-agnostic platforms dedicated to enabling digital transformations. It also comprises an enriched portfolio of hyper SaaS modular solutions that are responsive, can readily plug & play, and have superlative integration capabilities with the ecosystem. BUSINESSNEXT today powers 1 million+ users financial services, managing 1 billion end customers worldwide. BUSINESSNEXT has its USA headquarters and R&D center in Noida India, and USA headquarters in Raleigh, with footprint across EMEA, APAC and North America.

Recent Post

Chandigarh University Lucknow Hosts ‘UP AI Synergy Conclave 2025’, Brings Key Stakeholders Together to Shape India’s AI Future

Flipkart Expands Digital Inclusion Efforts to Reach Rural Women Entrepreneurs Nationwide

IVCA Conclave 2025 Concludes with Key Discussions on Secondary Markets, Private Credit, and Growth Investing

Eros Innovation and OxValue.AI Announce Strategic Joint Venture to Revolutionize Technology Valuation in India

Danube Properties Unveils Game-Changing Convertible 1BHK Apartment at the Price of a Studio

Breaking Stereotypes: Wow! Momo Redefines Valentine’s Day with a Heartwarming Tale of Unconditional Love

India’s Solo Travelers on Airbnb Take the Spotlight this Valentine’s Day Weekend, with Dubai as the top Destination

Bajaj Markets and CRIF High Mark Partnership to Boost Credit Reach for Indian Consumers

TREVOC Group Appoints RICPL as Construction Partner for its Ultra-Luxury Residences in Gurugram

Insights into Interest Rate Variations Across Used Car Loans

Popular Actor Pankaj Tripathi Becomes the Face of Jio-bp’s New International Fuel for India Campaign

E-Gaming Federation Hosts Second Episode of Manthan Series in Partnership with UNICEF India as Session Knowledge Partner

Lotus Makhana Unveils Revolutionary Snacking Innovations at a Grand Product Launch Event

Malabar Gold & Diamonds to Enter the New Zealand Market with a NZD 75 Million Investment

Harnessing AI in Trading – How NeoTrader’s Next-Gen Platform is Disrupting the Status Quo

Pet Care Startup Supertails Brings Fear Free Certified Care to India’s Growing Pet Healthcare Sector with its First Clinic Launch

‘Faith Unites Us, Trust Binds Us’: Orient Electric Enriches Maha Kumbh 2025 with Comfort and Care

Beyond Opulence – The Future of Premium Luxury Residences

BharatRizin Unveils the “Official Bhojpuri Dabanggs Jersey” to Commence the Celebrity Cricket League (CCL), 2025 from February 8th, 2025

Dorsett by Agora Osaka Sakai Set to Open its Doors This March

YES SECURITIES Commits to Empowering 1 Million Students as Future-ready Investors by FY’28

Thiru. MA. Subramanian, Hon’ble Minister for Health and Family Welfare, Government of Tamil Nadu Addresses the Yoga National Conclave – 2025

Shocksorb by Happenstance – Unveiling the Future of Street-style Shoes and Sandals with Bounce-back Technology

PayU Partners with AdvantageClub.ai to Transform Loyalty Points Redemption Ecosystem in India

How Zupee’s Games Spark Creativity and Sharpen Strategy

Quintessence 3.0 – A Celebration of Sports, Arts, and Community at the Jamnabai Narsee Campus, Mumbai

Celebrate Love Like Never Before: Love Depot’s Great Indian Pleasure Festival is Here with Exciting Deals

Pluxee Select 6th Edition: Rahul Bose on Passion, Purpose, and Leadership

Big Cricket League, An Innovative and Unique League Conceived and Executed by Mr. R.P. Singh with 3EA

IFC Invests in Lagos Free Zone to Support Industrial Growth and Economic Diversification in Nigeria

Max Financial Services reports 8% growth in consolidated revenue^ in 9M FY25 rising to ₹34,106 crore; Axis Max Life Insurance’s Total APE grew 26%

Unicommerce’s Flagship Platform Uniware Crosses 1 Bn Order Items Annual Run Rate

Barrel Scope Automates Parking Operations in Leh Airport

Rado Unveils the DiaStar Original x Tej Chauhan: A Timeless Symphony of Heritage and Innovation

BonV Aero Strengthens Market Leadership with Prestigious Industry Recognitions

IDFC FIRST Bank Introduces Exclusive Package Designed for Senior Citizens

N. Ranga Rao & Sons Awarded India’s Best Workplaces in Manufacturing for 2025

Countdown Begins to India’s Most Awaited Tech Awards – Gadgets Now Awards 2024

Signify Onboards Rashmika Mandanna as their Brand Ambassador, Kicks off an Era of Style and Innovation

Expleo to Exhibit at Aero India 2025

A Partnership for Change: ILSS and Koita Foundation Join Efforts to Accelerate Digital Transformation in India’s Social Sector

Anantara Jewel Bagh Jaipur Opens, Offering a Window into Rajasthan’s Royal Heritage

Lava’s #MyBharatWithLava Campaign Concludes, Engages With 4M Social Natives

After Transforming HR with AI, Poonawalla Fincorp Makes a Bold Tech Leap into AI-Driven Audit and Governance with ServiceNow

Shankara Collaborates with Celebrity Stylist Ami Patel to Launch the ‘Maharani Radiance Ritual’ and ‘Indrani Iconic Glow’ Bridal Luxury Gift Sets

India Shelter Reports Strong Q3FY25 Performance with 36 percent YoY AUM Growth and 54 percent Surge in PAT

Galent Hosts ‘Fourthwards’ Roundtable Series

Superior Quality Feed Boosts Animal Performance and Bottom Line

TUMI Highlights Peruvian Influences with Vibrant Energy in Spring 2025 Collections

Immerso and Everdome Partner to Drive Innovation in the Metaverse Through AI-Powered Experiences

CS Academy, Erode Ranked Among India’s Best Schools by Education Today

Rangsons Aerospace and Oversat to Sign Strategic Partnership at Aero India 2025

Naam Ki Nahi, Kaam Ki Medicine: How Truemeds is Revolutionizing Affordable Healthcare in India

Bollywood Stars Blazed the Track at Dubai Autodrome for ‘DSBK Middle East Championship’

Aqaba to Host the World’s Biggest B2B Congress for Destination Weddings in October 2025

Paving the Way for Innovation: Hunch Circle and Startup Odisha Sign Landmark MoU

Malabar Group Announces Scholarships for Over 3,900 Girl Students, Reinforces its Vision for Women Empowerment

Kody Technolab Limited Forms a Joint Venture in Abu Dhabi with Platinum Group to Manufacture Robotic Solutions

Inflow Technologies Announces Strategic Partnership with Ensurity to Enhance Cyber Security Solutions in India

AKAL Information Systems Ltd. Celebrates 25 Years of Innovation and Excellence

BSNL Launches BiTV for Mobile Users in Partnership with OTTplay

Safex Chemicals Wins Prestigious Innovation Award at PMFAI Annual AgChem Awards 2025

OfBusiness Connectivity Reaches 26 States + 7 UTs in India, Delivering 170,000 Consignments to SMEs in 2024

Tathastu Institute of Civil Services Launches Residential Campus in Greater Noida for UPSC Aspirants with Integrated University Degree Programmes

L&T Finance Ltd. Launches Knowledgeable AI (KAI), an AI-powered Virtual Home Loan Advisor on its New Corporate Website

STBD Realty Group to Host First-Ever Social Media Awards on February 1st

COLORS by Rupa Launches DRY FIT Collection – Wear Your Energy

Mehta Wealth’s State-of-the-Art Investment Tracking Application: Empowering Investors to Track its Funds Real-Time

The Urgent Need to Rethink India’s Education System: A Call for Urgent Reform and Mental Well-being

India’s Trail Running Boom: 3,000 Join Bengaluru Mountain Festival to Escape Urban Chaos

A Lifetime of Achievement: Shri Ram Bahadur Rai of SGT University Receives Padma Bhushan

Unified Voice Communication Conducts Cybersecurity Workshop; Announces Partnership with VTF University, USA

How Bajaj Finserv Large and Mid Cap Fund Leverages Moat Investing for Long-term Growth

Elpro International School Organises SAAHITYA – Pune’s Biggest Literary Festival

Lord’s Mark Industries Stands Out at the World Economic Forum 2025 in Davos

SKF Launches Nationwide Mobile Van Campaign to Empower Two-Wheeler Mechanics

All India Student Ideathon on “Becoming EcoInnovators for a Greener Future” held at Bengaluru

IGF India Brings Mobile Medical Units to Maha Kumbh Mela 2025

Dave & Buster’s all set to Revolutionize Entertainment in India: First Flagship Opens in Bangalore

5 Reasons to Consider Bajaj Finserv Flexi Cap Fund for your Portfolio in 2025

The 2025 Union Budget: A Blueprint for Infrastructure-Driven Growth

Can You Get a Loan Against Your Fixed Deposit

Kirtilals Expands Footprint with a Stunning New Showroom with Exclusive Bridal Studio in Pattom, Thiruvananthapuram

ITALICA Unveils Regal and Crown; Elegant Wedding Chairs for Unforgettable Celebrations

REVIVAL: Redefining Ready-to-Cook with Millet-Based Goodness

Flexible Office Provider BOOTSTART Coworking Expands Horizons After Successful Fundraise

SOLIZE Signs a FY2025 MotoGP™ Sponsorship Agreement with IDEMITSU Honda LCR

Happiest Health’s ‘Technology & Innovation in Healthcare Summit 2025’ Explores the Transformative Impact of New-age Technologies in the Industry

Kamdhenu Paints Concludes ‘Rangon Ka Jashn’ – A Bollywood Extravaganza in Goa

NIPS Hotel Management Institute Sets Unprecedented Culinary Benchmark

NIPS Wins National Culinary Title at Amrut AICTE Millet Recipe Competition

Get in Touch

    By clicking “Submit”, I agree to Privacy Policy and Terms and Condition.