Kotak Securities has unveiled its latest ad campaign for Kotak Neo, aptly titled ‘Tez,’ which targets the fast, smart, and tech-savvy investors who thrive on quick and efficient trading experiences. This campaign is designed to resonate with a new generation of investors who are shifting India from a nation of savers to a nation of active investors.
The ‘Tez’ campaign celebrates the growing community of investors who are not just passionate about trading but are also actively contributing to the economic transformation of the country. These investors embody the spirit of speed and intelligence, and Kotak Neo is positioned as the ideal platform to support their ambitions.
Iti Mehrotra, Chief Marketing Officer of Kotak Securities, elaborates on the campaign’s objectives: “Tez is a step towards staying connected with today’s smart, informed investors and traders who prefer a fast-paced life. The campaign focuses on these Tez investors who like to stay ahead using Kotak Neo for a seamless investment experience.”
Kotak Neo is a cutting-edge, technology-driven online trading and investing app designed to meet the needs of today’s fast-paced investors. The app’s intuitive interface and investment-friendly features make it a preferred choice for both youth and traders. Kotak Securities emphasizes that Kotak Neo is not just about speed but also about providing a comprehensive trading experience powered by research, insights, and competitive pricing plans.
Mehrotra further adds, “At Kotak Securities, it has been our continuous endeavor to create better solutions for our customers. We have designed Kotak Neo with an intuitive investment interface that combines investment-friendly features with competitive pricing plans for both youth and traders, powered by research and insights.”
Ramki Desiraju, Founder and Creative Director at Cartwheel Creative Consultancy, shares insights into the creative approach behind the campaign. “The campaign, in an entertaining way, shows how truly tez people are great at ‘Neo-trading’ and not just shopping, gaming, or streaming, helping them stay ahead in life. The Tez campaign leverages the brand’s trusted legacy and combines it with the user-friendly technology of the Kotak Neo app.”
The campaign aims to position Kotak Securities as the ideal partner for traders and investors who seek a fast, convenient, and empowering trading experience. By integrating the trusted legacy of Kotak Securities with the advanced technology of the Kotak Neo app, the campaign appeals to modern investors who value speed and efficiency.
To maximize visibility, the ‘Tez’ campaign is live across multiple platforms, including television channels, digital platforms, connected TV, and social media networks like Google, Facebook, and Instagram. The campaign is also available in Hinglish, catering to a broad audience base.
With the launch of the ‘Tez’ campaign, Kotak Securities is not just promoting a product but also championing a new way of investing that aligns with the fast-paced lives of modern investors. By focusing on the growing community of ‘Tez’ investors, Kotak Securities is helping to shape the future of trading in India, making it more accessible, efficient, and user-friendly.
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