In a bustling world fraught with societal pressures, finding moments of tranquility can be a challenge. Honest Tea, a popular ready-to-drink beverage featuring organic green tea, has launched its latest #FindYourGood campaign in collaboration with renowned author, columnist, and wellness advocate, Twinkle Khanna. This campaign aims to empower individuals to define their own paths to relaxation and well-being.
The centerpiece of the campaign is a newly released film that showcases Twinkle Khanna navigating the chaos of daily life with a moment of respite found in Honest Tea. Crafted from organic green tea sourced from the esteemed Makaibari Tea estate, Honest Tea offers consumers a refreshing choice between two delightful flavors: Lemon-Tulsi and Mango.
At its core, Honest Tea’s #FindYourGood campaign encourages individuals to prioritize their own mental and physical health amidst the hectic pace of modern life. By promoting the message that self-care is essential, the campaign resonates with audiences seeking moments of calm and rejuvenation.
To amplify its message, Honest Tea plans a robust rollout across social media platforms and digital channels. This includes a series of engaging social films and digital activations designed to connect with consumers on a personal level. Conceptualized by WPP Open X, the campaign film captures a relatable moment where Twinkle Khanna, amidst her busy schedule, pauses to enjoy a sip of Honest Tea, emphasizing the importance of personal choice in finding wellness.
Twinkle Khanna, speaking passionately about her involvement in the campaign, expressed, “I am thrilled to be part of the #FindYourGood campaign, which aligns perfectly with my belief in leading a holistic life. In a world that often demands so much of us, it’s crucial to find moments of joy and balance. Honest Tea’s initiative is a positive step towards fostering well-being among today’s women.”
Ruchira Bhattacharya, senior director of marketing at The Coca-Cola Company, India and South-West Asia Operating Unit, highlighted the campaign’s significance, stating, “Honest Tea takes pride in launching the #FindYourGood campaign, celebrating the small yet significant moments of peace and calm within our daily routines. Our partnership with Twinkle Khanna underscores our commitment to promoting personal balance and wellness in today’s fast-paced environment.”
Mukund Olety, executive creative director at WPP Open X, shared insights into the campaign’s creative direction, stating, “#FindYourGood sheds light on the importance of cherishing little moments of happiness and serenity in our daily lives. Collaborating with Twinkle Khanna has been a joyous experience, as her advocacy for women’s well-being naturally resonates with the core message of our campaign.”
Honest Tea is currently available for purchase on major e-commerce platforms in select cities across India, including Bangalore, Mumbai, Hyderabad, Chennai, Pune, and Gurgaon, priced affordably at Rs 60. This accessibility ensures that consumers can easily incorporate Honest Tea into their daily routines, promoting moments of relaxation and well-being wherever they may be.
As Honest Tea continues to champion personal wellness through its #FindYourGood campaign, the collaboration with Twinkle Khanna marks a significant stride towards promoting a culture of self-care and mindfulness. By encouraging individuals to prioritize their own happiness and balance, Honest Tea reaffirms its commitment to supporting the well-being of its consumers in today’s fast-paced world.
Also Read: HP India Launches ‘Consider It Done’ Campaign for 24/7 Customer Support
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