Urban Company, a prominent Indian home service brand, has chosen M&C Saatchi Performance as its digital agency to drive its international expansion into Singapore and the UAE. This collaboration marks a significant step in Urban Company’s global growth strategy, leveraging the expertise of M&C Saatchi Performance, which has a proven track record with digital brands like MPL and UpGrad.
M&C Saatchi Performance has been instrumental in guiding digital-driven brands in their international growth, making them an ideal partner for Urban Company’s venture into new markets. The agency’s extensive experience in markets like Singapore and the UAE, combined with its data-driven strategies and deep understanding of digital businesses, positions it well to support Urban Company’s ambitious expansion plans.
As part of this alliance, Partha Sharma has been elevated to Country Director for India at M&C Saatchi Performance. Sharma has played a crucial role in building the agency’s presence in India and will now lead the Urban Company account.
“We are thrilled to collaborate with Urban Company as their Digital Agency on Record to support their international expansion into the dynamic markets of Singapore and the UAE,” said Partha Sharma. “Our extensive experience steering Indian brands toward global success equips us for this endeavor. This collaboration underscores our dedication to delivering substantial value and demonstrates Urban Company’s confidence in our ability to lead their digital strategy on a global scale.”
Joon Ming, AVP of Marketing at Urban Company, expressed excitement about the partnership. “We are excited to partner with M&C Saatchi Performance for our expansion in Singapore. Their deep market insights, combined with a robust local presence and a proven track record in digital business growth, make them the ideal choice to support our international ambitions. We look forward to leveraging their innovative strategies to enhance our footprint and achieve new milestones in these dynamic markets.”
Urban Company’s collaboration with M&C Saatchi Performance highlights its commitment to international growth and its confidence in the agency’s ability to drive digital strategy effectively. As Indian digital brands continue to make their mark globally, this partnership sets the stage for Urban Company’s successful expansion into Singapore and the UAE, promising substantial growth and new opportunities in these markets.
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