At YouTube’s highly anticipated Brandcast India event, CEO Neal Mohan delivered a groundbreaking address that highlighted the platform’s remarkable growth in India. The event revealed that YouTube’s Connected TV (CTV) views have surged by an astounding 400% over the past three years, reflecting the platform’s growing dominance in Indian households and its shift towards big-screen viewing.
During his keynote, Neal Mohan emphasized the dramatic increase in CTV viewership, marking a significant trend in how Indian audiences engage with digital content. The fourfold rise in CTV views indicates that more users are consuming YouTube content through smart TVs and connected devices, signaling a shift towards larger-screen viewing experiences.
In addition to the impressive growth in CTV views, Mohan announced that YouTube Shorts, the platform’s short-form video feature, has reached a remarkable one trillion views in India. Launched initially in India before expanding globally, Shorts has become a major player in the short-form video space, offering users a new way to engage with content and creators.
Mohan also highlighted the flourishing Indian creator ecosystem, revealing that over 11,000 Indian channels now have more than one million subscribers—an impressive 50% increase from the previous year. This growth underscores YouTube’s role in amplifying Indian voices and showcasing the country’s rich cultural heritage on a global stage.
“India’s content creators are making a significant impact worldwide, showcasing the country’s creativity and culture to an international audience,” said Mohan. He pointed out several creators who have achieved global recognition through YouTube, emphasizing the platform’s role in nurturing diverse talent.
Following Mohan’s address, Shekar Khosla, VP of Marketing at Google, introduced new advertising formats specifically designed for YouTube’s growing CTV and Shorts platforms. These new formats include:
These innovative ad formats are aimed at leveraging YouTube’s expanding CTV and Shorts audiences, providing advertisers with new and effective ways to connect with users.
The Brandcast event also featured appearances by popular influencers such as Tanmay Bhatt, Shreemani Tripathi, and Slayy Point. These content creators shared their personal experiences on YouTube, offering insights into how the platform has shaped their careers and content strategies.
Prominent brand marketers also took the stage to discuss their success stories on YouTube. Notable speakers included:
These industry leaders shared how YouTube has played a pivotal role in their digital marketing strategies and how they have leveraged the platform to engage effectively with their audiences.
As YouTube continues to innovate and expand its offerings, the Brandcast India event highlighted the platform’s commitment to growth and excellence. With the remarkable rise in CTV views, the success of YouTube Shorts, and the introduction of new ad formats, YouTube is set to remain a dominant force in the digital content landscape.
Neal Mohan’s announcements reaffirm YouTube’s pivotal role as a platform for creators and advertisers, driving engagement and fostering a vibrant community. The future looks bright as YouTube adapts to evolving consumer behaviors and technological advancements, solidifying its position as a leading digital content platform in India and beyond.
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