A Refreshing Partnership
As the T20 season heats up, Royal Challenge Packaged Drinking Water has announced its official partnership with Royal Challengers Bengaluru (RCB). This collaboration comes on the heels of a successful stint with the Royal Challengers Bengaluru women’s T20 team, the reigning champions this season. The brand is set to continue its longstanding partnership with the men’s team for the 2024 T20 season. This year, Royal Challenge Packaged Drinking Water is all set to bring the festive spirit to the cricket season, inspiring every player to #ChooseBold.
A Shared Vision
Varun Koorichh, vice president and portfolio head, marketing, Diageo India, expressed his excitement about the association. He said, “Cricket is a sporting extravaganza that brings the entire country together with inspiring sporting action. We are excited to be associated with Royal Challengers Bengaluru as an official partner. It is exciting to see the Naya Shers #ChooseBold because they truly embody the spirit of the brand. We wish them all the luck for the ongoing season!”
Celebrating Boldness
Echoing this sentiment, Rajesh Menon, vice-president and head of Royal Challengers Bengaluru, said, “Taking on the challenge and celebrating boldness has always been the spirit of Royal Challengers Bengaluru. We are thrilled to join forces with Royal Challenge Packaged Drinking Water, a brand that shares our ethos by choosing bold in all their endeavors.”
Also Read: China’s BYD: Setting New Standards for Luxury in the Electric Vehicle Market
See whats happening in Marketing & Advertising right now
Read and get insights from specially curated unique stories from editorial
Business leaders sharing their
insights
Explore and discuss challenges & trends in India's leading B2B events
Recognise work that not only stood out but was also purposeful
Join leaders & experts for roundtables, conferences, panels and discussions
Subscribe to our Daily Newsletter
