Category: Advertising

Unveiling the Campaign GreatWhite Electricals, an Indian home electricals brand, has launched its latest ad campaign, ‘Har Ghar Banega Beautiful Sight’. The campaign features the company’s brand ambassador, Bollywood actors Tiger Shroff and Malavika Mohanan. The Role of the Ambassadors In this campaign, Shroff and Mohanan play the role of home inspectors. They talk about… Continue reading GreatWhite Electricals Launches New Campaign with Tiger Shroff & Malavika Mohanan

A Strategic Partnership Sociowash, an integrated advertising agency, has secured the creative digital mandate for inDrive India, a global mobility and urban services platform operational in 48 countries. This strategic partnership aims to boost inDrive’s brand visibility and growth in the Indian market by leveraging digital platforms. Enhancing inDrive’s Visibility Sociowash will utilise its creative… Continue reading Sociowash Secures Creative Digital Mandate for inDrive

Launch of the Campaign PokerBaazi, a renowned Poker platform, has launched its latest brand campaign, ‘Tu Poker Khelta Hai Kya?’. The campaign features the company’s brand ambassador, Bollywood actor Shahid Kapoor, and aims to highlight the innate Poker skills that every Indian possesses and uses in their day-to-day interactions. The Core Message The campaign conveys… Continue reading PokerBaazi’s New Campaign: ‘Tu Poker Khelta Hai Kya?’ with Shahid Kapoor

Advertising Revenue Growth Amazon has announced its financial results for the first quarter ending March 31, 2024. The company’s advertising revenue climbed to $11.8 billion in the first quarter, up from $9.5 billion a year earlier, marking a 24% increase. Expansion of Advertising Arm Amazon’s efforts to expand its advertising arm yielded positive outcomes this… Continue reading Amazon’s Q1 Financial Results: A 24% Jump in Advertising Revenue

Financial Performance Procter & Gamble Hygiene and Health Care has announced its financial results for the quarter ended March 31, 2024. The company reported a 26% increase in advertising and sales promotion expenses, reaching Rs 134.09 crore, up from Rs 126.70 crore in the previous quarter. Sales Growth The company reported sales of Rs 998… Continue reading P&G Hygiene and Health Care Reports Q3 Results: A 26% Increase in Ad and Sales Promotion Expenses

A New Chapter for Bumble Bumble, the women-first dating app, has unveiled a refreshed visual identity and a new global campaign. This move underscores the company’s continued commitment to improving the dating experience for women. The campaign coincides with the expansion of Bumble’s signature ‘Make The First Move’ functionality with the launch of ‘Opening Moves’.… Continue reading Bumble: Revolutionizing Women’s Dating Experience with a New Brand Identity

Supreme Court’s Discontent The Supreme Court has expressed its dissatisfaction with the Uttarakhand State Licensing Authority for its inaction in the Patanjali misleading ads case. The apex court is probing if the licensing entity acted within legal boundaries in the matter. The next hearing is set for May 14. Suspension of Manufacturing Licenses The Uttarakhand… Continue reading Patanjali Ads Case: Supreme Court Expresses Dissatisfaction with Uttarakhand State Licencing Authority

A New Partnership In the ever-evolving digital landscape, Brand Visage Communications (BVC), a leading digital media agency, has carved a niche for itself. The agency recently added another feather to its cap by winning the digital mandate for Fabindia’s personal care brand, Fab Essentials. This partnership is the fruit of a competitive multi-agency pitch, demonstrating… Continue reading Brand Visage Communications: The New Digital Marketing Partner for Fab Essentials

A Mega Campaign by Palmolive Palmolive, the personal care brand from Colgate-Palmolive India, has launched its first-ever mega campaign featuring its body wash range. The campaign showcases Palmolive’s hero Aroma range, which includes five variants, each crafted with unique fragrances —Absolute Relax, Morning Boost, Forever Happy, Sweet Delight, Alluring Love. Infused with extracts of rich,… Continue reading Savour the Moment: Palmolive’s Innovative Approach to Bathing Experience

‘Ghanshyam’ Returns Bollywood actor Manoj Bajpayee, as the beloved character ‘Ghanshyam’, is back in the second edition of Amazon Fresh’s ‘Nahi toh Mehenga Padega’ campaign. This campaign re-affirms Amazon Fresh’s commitment to provide customers with the best ‘quality’ and ‘value’ through savings. Campaign Details: Concept and Execution The campaign, conceptualised by MediaMonks and directed by… Continue reading ‘Nahi toh Mehenga Padega’: Amazon Fresh’s Campaign Featuring Manoj Bajpayee Reinforces Commitment to Quality!