Get ready to spice up your digital life because DAAWAT is bringing the heat with its latest AI-enabled personalized campaign. It’s not just any campaign; it’s a celebration of the king of feasts—Biryani! Imagine being a chef for a day, and not just any chef, but sharing the screen with the culinary wizard, Chef Sanjeev Kapoor. That’s right, DAAWAT is making Biryani dreams come true by letting fans cook alongside the master himself, all thanks to the magic of AI.
Mark your calendars for the first Sunday of July because that’s when the Biryani party kicks off. This isn’t just a one-dish wonder; it’s a global phenomenon that deserves its own special day. And DAAWAT knows how to throw a party—last year they set a Guinness Record for the ‘World’s Largest Biryani Tasting Session’. This year, they’re upping the ante with an even more spectacular and inclusive celebration that’s got a techy twist.
This campaign isn’t just about indulging in delicious Biryani; it’s also a hat tip to all those who add flavor to our lives with their culinary creations. It’s a shout-out to every mom, dad, grandparent, or friend who has ever whipped up a meal that made us feel at home. DAAWAT is dishing out appreciation for these unsung heroes who bring warmth to our tables daily.
Biryani doesn’t discriminate, and neither does DAAWAT. They’re reaching out to Biryani aficionados across languages—Hindi, Kannada, Telugu, Marathi, Gujarati, and Bangla. It’s a multilingual feast where everyone’s invited to savor the taste and create their own cooking saga.
Ritesh Arora, the big boss at LT Foods, gets it—Biryani isn’t just food; it’s an emotion. It’s a dish that transcends borders and brings people together. That’s why they cooked up World Biryani Day back in 2022. And each year, they’re committed to making it bigger and better—this time with a side of cutting-edge AI.
K. Ganapathy Subramaniam is not just VP and head honcho of marketing; he’s also a Biryani enthusiast who’s stoked about this unique campaign. He believes that personalization is the secret ingredient that will make this year’s celebration resonate with every Biryani lover out there. It’s all about giving fans their moment in the culinary spotlight with Chef Sanjeev Kapoor.
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