Viacom18, the official broadcast and digital partner for Paris 2024, is set to redefine how India experiences the Olympic Games with its ambitious plans for the upcoming event. Promising the largest and most immersive Olympics presentation ever seen in India, Viacom18 will broadcast the Games across its Sports18 Network and offer free streaming on JioCinema starting July 26, 2024.
For the first time in India, viewers will have access to 20 concurrent feeds on JioCinema, all available in 4K resolution. This innovative approach allows fans to choose their preferred events and follow the Indian contingent closely throughout the games. The coverage includes 17 sports-specific feeds and three curated feeds designed to enhance the viewing experience:
1. India Feed: Available in English, Hindi, Tamil, and Telugu, this feed focuses on Indian athletes’ performances and achievements at Paris 2024.
2. Women Athletes Feed: A dedicated channel that exclusively follows the journeys and achievements of women Olympians throughout the event.
3. Global Action Feed: Provides comprehensive coverage of the finest athletes from around the world competing at Paris 2024.
The initiative kicks off with a special focus on the Opening Ceremony, featuring a dedicated camera feed on the Indian contingent, offering viewers a ringside view of the ceremony. Throughout the Games, viewers can also enjoy live coverage of Indian medal moments, complete with interviews with athletes’ family members and insights from domain experts in the studio.
Viacom18 has assembled a stellar lineup of former champions and sports experts to enrich the viewing experience. The expert panel includes:
Other experts contributing to the coverage include Viren Rasquinha (former Indian Men’s Hockey Team Captain), Parupalli Kashyap (Commonwealth Games gold medallist in badminton), Saurav Ghosal (Asian Games medallist in squash), and Atanu Das (two-time Olympic archer).
In anticipation of Paris 2024, Viacom18 has launched its campaign film, “Dum Laga Ke… Haisha!,” aimed at capturing the essence of the Olympic spirit in India. Departing from traditional sports campaign narratives, the film celebrates the transformative power of sports, encouraging viewers to embrace the spirit of movement and competition inspired by the Olympics.
Viacom18’s comprehensive coverage of Paris 2024 marks a significant milestone in Indian sports broadcasting, promising viewers an unmatched viewing experience with extensive coverage, expert insights, and high-definition streaming options. As the excitement builds towards the Games, JioCinema stands ready to deliver the Olympics like never before, inviting fans across India to be part of this historic sporting event.
For sports enthusiasts and supporters of Indian athletes, Paris 2024 on JioCinema promises to be a celebration of talent, determination, and national pride, bringing the magic of the Olympics directly to their screens.
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