In an exciting development for sports fans and fashion enthusiasts alike, Hardik Pandya has unveiled his brand identity along with a premium range of performance wear, exclusively available on FanCode Shop. This new venture is an extension of Pandya’s dynamic personality, aiming to forge a deeper connection with his fans and foster a sense of community. The first collection is now live on FanCode Shop, showcasing a stylish array that mirrors Pandya’s athletic prowess and vibrant style.
Hardik Pandya has been deeply involved in every aspect of this new range. From design inputs to fabric selection, Pandya’s personal touch is evident throughout the collection. The performance wear line, designed for both casual wear and high-intensity workouts, includes t-shirts, vests, polos, shorts, and jackets. The fabrics are lightweight, breathable, and flexible, ensuring maximum comfort and durability to meet the demands of rigorous fitness routines.
The launch event held in Mumbai provided a first look at the collection, highlighting its stylish and functional designs. The event underscored the collection’s blend of style and performance, reflecting Pandya’s own journey and athletic excellence. Multiple drops will follow throughout the year, introducing new designs and products, including polos and joggers.
Expressing his excitement about the launch, Hardik Pandya said, “I really wanted to create something that embodies my journey and connects with today’s youth who are unstoppable despite what life throws at them. I am excited to see this come alive with the performance wear range with FanCode Shop. By launching the identity and the range that I personally use and believe in, I feel like I’m sharing a piece of my daily routine and philosophy with my fans. I hope fans will enjoy wearing this as much as I’ve enjoyed creating it!”
Yannick Colaco, co-founder of FanCode, shared his enthusiasm, stating, “We are thrilled to bring the Hardik Pandya brand to everyone. As one of the fittest athletes and an inspiring national icon, Hardik’s journey resonates with people from all walks of life. His personal involvement in developing this performance wear range shows its significance to him. We believe the collection will appeal not only to fitness enthusiasts, athletes but also to young fans and admirers who look up to Hardik.”
FanCode Shop, the merchandise and licensing arm of FanCode, will manage the end-to-end product and customer experience. This includes manufacturing, logistics, customer care, and marketing. Since its inception, FanCode Shop has been the official merchandise partner for ICC Men’s T20 World Cup 2024 and ICC Men’s ODI World Cup 2023. It also offers fan merchandise for popular teams like Manchester City, Juventus, Barcelona, and PSG.
During the IPL, FanCode Shop built and managed official Mega Stores for several IPL teams including Rajasthan Royals, Punjab Kings, Kolkata Knight Riders, Gujarat Titans, and Sunrisers Hyderabad. This extensive experience in handling sports merchandise positions FanCode Shop as the perfect partner for Hardik Pandya’s new venture.
With Hardik Pandya’s new performance wear line, fans and fitness enthusiasts now have access to high-quality, stylish, and functional apparel that embodies the spirit of one of India’s most dynamic athletes. This collaboration between Hardik Pandya and FanCode Shop promises to bring a fresh and exciting dimension to sportswear in India, fostering a deeper connection between the star and his admirers.
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