MS Dhoni, a cricket player, appears in the new marketing campaign “Cure and Beyond” by pharmaceutical business Emcure Pharmaceuticals.
The company Emcure Pharmaceuticals plans to firmly believe in “Cure and Beyond.” As the cornerstone of Emcure’s business, innovation is being promoted in this campaign, which also intends to develop thought leadership in the Indian pharmaceutical industry.
The campaign’s foundation is a gripping story that goes beyond the traditional duty of providing patients with pharmaceutical supplies. It explores a more expansive goal of assisting, enabling, and teaching millions of people to live better lives. The commercial film, which stars “Captain Cool,” is being released across a number of media outlets, including print, television, and digital.
“At Emcure, we have always been striving to move the needle,” stated Satish Mehta, managing director and CEO of Emcure Pharmaceuticals, in remarks made on the occasion. We are trying to communicate our vision and values through the “Cure and Beyond” campaign. And Dhoni, a man who has always gone above and above, is the ideal person to carry this forward. Through this endeavor, we hope to uphold our fundamental conviction that innovation can empower individuals and communities.
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