In the bustling world of global business, one name stands out – the Aditya Birla Group. This global conglomerate has always been at the forefront of innovation and change. But this time, they’ve taken a unique approach. They’ve launched a film for World Environment Day, titled ‘JoJodeWohiSamajhdaar’. This isn’t just any film, though. It uses nostalgic animation to share an important message about the environment.
The film is part of a larger initiative – a three-part campaign focused on sustainability. This campaign was started last year by the Aditya Birla Group, a company that has been a part of India’s business landscape for over 165 years. The message of the film is simple but powerful – reuse, reduce, recycle, and restore. These four words form the cornerstone of environmental conservation, and the film aims to bring this message to the forefront.
The film was created by a creative agency called Brandmovers Interactive India. The concept of the film is quite interesting. It draws a comparison between the environment and the things we hold dear in our homes. We all have things that we cherish, things that we would never want to let go of. We take care of these things, repair them when they’re broken, and find new uses for them when they’re old. But when it comes to the environment, we often turn a blind eye. The film aims to highlight this discrepancy and encourage viewers to treat the environment with the same care and respect that they treat their cherished possessions.
The execution of the film is where the magic really happens. The film uses nostalgic animation by Susruta and Saswata Mukherjee to bring its message to life. The animation style is reminiscent of the cartoons we used to watch as children, adding a touch of nostalgia to the film. This nostalgia is further enhanced by a voiceover by actor Vijay Raaz. His familiar voice adds a touch of warmth to the narrative, making the film’s message even more impactful.
The narrative of the film is woven into a poem. This poem talks about the importance of reusing, reducing, recycling, and restoring for a greener future. It suggests that those who understand and follow this formula are truly wise, or ‘samajhdaar’. The use of a poem to convey the film’s message adds a touch of creativity to the film, making it more engaging for viewers.
Suvajyoti Ghosh, the Chief Creative Officer of Brandmovers Interactive India, shared his thoughts on the film. He said that delivering a serious message about the environment in a heartwarming way was challenging. However, the animation and the poem, recited by Vijay Raaz, made it seem effortless and stole the show. This goes to show that a serious message can be delivered in a way that is engaging and enjoyable for viewers.
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