Asian Paints, a renowned paint and décor company, has introduced the ‘Cricket Scholarship powered by NeoBharat’ aimed at young cricket enthusiasts aged 5 to 14 years. This initiative aligns with the brand’s motto: “Har Ghar Khelega, Har Ghar Khilega,” emphasizing its commitment to fostering progress and growth in every household.
The campaign features brand ambassador Virat Kohli, inspiring both parents and children to seize this opportunity and enroll for the cricket scholarship. The scholarship is part of NeoBharat’s vision to empower dreams and aspirations of Indians in tier 2 and tier 3 markets.
Eligibility: Budding cricketers aged 5 to 14 years
Scholarship Amount: Rs 2 lakhs each for 100 promising youngsters
Evaluation Process: Entries will be assessed by two ex-cricketers based on skills demonstrated in a professional playing setup.
Amit Syngle, MD and CEO of Asian Paints, expressed their commitment to bringing joy to people’s lives by helping them create beautiful homes. With NeoBharat, they aim to democratize opportunities and nurture the aspirations of ‘Progressive Bharat.’
The ad film showcases Virat Kohli’s inspiring presence as he invites young players to shine in the ‘New India.’ His masterful stroke of the paintbrush symbolizes NeoBharat’s transformative prowess, breathing life into drab building walls and infusing towns with fresh energy.
The cricket scholarship powered by NeoBharat provides a unique opportunity for young athletes to pursue their passion and build legacies that reflect the spirit of every Indian home.
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