Cartoon Network and POGO are gearing up to engage 1 million children across nearly 1,400 schools as part of the 17th edition of the School Contact Program (SCP). Starting this week, kids in 17 cities will have the opportunity to meet their favorite characters and participate in activities aimed at promoting sustainability and kindness.
The SCP, now in its 17th year, will spotlight two celebrated themes this year. Cartoon Network’s multi-award-winning theme ‘Titans of Tomorrow’ emphasizes virtues such as recycling and energy conservation, encouraging children to take an active role in creating a sustainable future. POGO, with its theme ‘Heroes of Kindness,’ continues its focus on fostering a positive, empathetic community.
The program will be rolled out across the following cities:
Uttam Pal Singh, head of kids cluster, South Asia, Warner Bros. Discovery, said:
“We are excited to launch the 17th edition of the School Contact Program and continue with our commitment to fostering a sustainable and compassionate society. With the 2023 themes ‘Titans of Tomorrow’ and ‘Heroes of Kindness,’ SCP became one of our most successful programs, and we aim to continue building on this success by inspiring students to embody values that will contribute to a kind and future-forward world. This program has been a cornerstone of our outreach efforts, and we look forward to its continued success in nurturing the next generation of leaders and changemakers.”
Tanaz Mehta, head of advertising sales, South Asia, Warner Bros. Discovery, commented:
“We are thrilled to reintroduce the 17th Edition of the School Contact Program. For 16 years, this initiative has been a powerful tool for our partner brands, enabling them to connect with children through beloved cartoon characters and make a significant impact with their new launches and initiatives. Thank you to our partners for their ongoing support and collaboration; we look forward to the opportunities ahead and another year of impactful engagement and inspiration.”
Each participating school will host a vibrant forty-minute thematic session, featuring a range of interactive activities designed to engage students. These activities include:
The sessions will conclude with a special ceremony where students will pledge to adopt responsible practices for a better planet. To celebrate their active involvement, students will receive delightful goodie bags and certificates from POGO and Cartoon Network, further motivating them to lead and inspire positive change.
“The School Contact Program has always been about more than just education; it’s about creating memorable experiences that inspire and empower young minds. By building on the success of last year’s themes and expanding our reach, we hope to make a lasting impact on children across India.”
Cartoon Network’s ‘Titans of Tomorrow’ is co-powered by ITC Classmates and Dettol Handwash, with Kellogg’s Multigrain Chocos and Winkies as associate sponsors. POGO’s ‘Heroes of Kindness’ have Kellogg’s Multigrain Chocos, Exo Antibacterial Dishwash Bar, Tata Soulfull Ragi Bites Choco Stick, and Britannia The Laughing Cow as associate sponsors.
The expansion of the School Contact Program by Cartoon Network and POGO reflects their commitment to fostering a sustainable and compassionate society. By engaging children in meaningful activities and encouraging them to adopt positive values, the program aims to nurture the next generation of leaders and changemakers. With the support of sponsors and the involvement of beloved cartoon characters, the SCP is set to make a lasting impact on children across India, promoting a brighter and more sustainable future.
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