Category: Advertising

Brands in India seem to be maintaining a conspicuous silence when it comes to advertising during significant Muslim festivals such as Eid. Despite India boasting the second-largest Muslim population globally, the absence of dedicated campaigns during Eid and Ramadan is striking. Typically, brands in India are known for their active involvement in festive seasons, rolling… Continue reading Eid is here, where are the brands?

This IPL season, Simpolo, a tile and bathware brand founded in Morbi in 1977, with more than 135 exclusive showrooms across the country, teams up with Sideways to launch the ‘Tile Ho Toh Simpolo’ campaign, highlighting their patented iM+ technology. To amplify its message, Simpolo leverages its ongoing partnership with Gujarat Titans, featuring cricket stars… Continue reading Simpolo Tiles & Bathware partners with Sideways to launch the ‘Tile Ho Toh Simpolo’ campaign ft. Gujarat Titans

Eveready Industries India, a battery brand reinforces the teachings of its Ultima Alkaline Battery campaign, ‘Khelenge to Sikhenge’ in collaboration with its new brand ambassador Neeraj Chopra, the reigning Olympic gold medallist and World no. 1 men’s javelin star. The brand is focusing on enhancing its connection with youth, recognising kids as natural scientists who… Continue reading Eveready charges ‘Javelin Man’ Neeraj Chopra in latest TVC

POCO, a technology brand, has joined forces with the Taco chain Taco Bell. Embracing the madness and eccentricity of Gen Z, the two brands, both known for their commitment to offering fully loaded experiences, have announced an exciting collaboration for the #LoadedWithMore campaign. This partnership brings together two powerhouses in their respective industries. POCO, known… Continue reading POCO, Taco Bell, and Hardik Pandya team up for the #LoadedWithMore campaign

With the aim of spotlighting a mango temptation, Slice has teamed up with brand ambassador Kiara Advani to unveil its summer campaign ‘Ras Aisa Ki Bas Na Chalega’. This campaign aims to reinforce Slice’s position as the companion for fulfilling insatiable mango cravings. Through a brand film, it accentuates the mango charm that Slice offers… Continue reading Kiara Advani indulges in the deliciousness of mangoes in every drop of Slice in its new TVC

Burger King India, one of the Quick Service Restaurant (QSR) chains, continues to elevate its value offerings with the introduction of its latest value layer: 2 Crispy Veg Burgers for just Rs.79 and 2 Crispy Chicken Burgers for just Rs.99. In the QSR landscape, this value promotion is strategically designed to not only capture attention… Continue reading Burger King India introduces its double treat with its 2 for Rs79 and Rs99 offer in latest campaign

The Walt Disney Company and Coca-Cola have announced a new collaboration named “Coca-Cola x Marvel: The Heroes,” bringing together two powerhouse brands in a unique venture. This partnership sees Marvel Comics’ beloved characters featured prominently on Coca-Cola bottles and cans, introducing a fresh twist to the iconic beverage packaging.   Launching simultaneously in 50 countries,… Continue reading Coca-Cola’s Marvel Heroes ad sees Daredevil and X-Men in animated avatars

Dove has made a heartfelt commitment to never utilize AI-generated imagery to portray “real bodies” in its advertisements. In today’s world, where AI seems capable of almost anything, this decision by the beauty brand stands out as a testament to their dedication to authenticity.   Their recent campaign sheds light on the prevalence of AI-generated… Continue reading Dove pledges to avoid using AI to depict authentic body images in its advertisements.

TREVOC, Gurugram’s luxury real estate, now endorsed by Bollywood’s Saif Ali Khan and Kareena Kapoor Khan.