D’Décor, a renowned name in home décor fabrics, is excited to announce the nationwide launch of its new fabric brand, Sansaar. The brand, which emphasizes mindful living and sustainable home décor solutions, will be available in 350 stores across 50 cities, ranging from metro hubs to non-metro regions. To mark this significant launch, Sansaar has unveiled a new television commercial (TVC) featuring Bollywood superstar Ranveer Singh, reinforcing the brand’s commitment to integrating style with environmental consciousness.
Sansaar, D’Décor’s latest venture, is dedicated to offering premium, mindfully crafted home décor fabrics. The collection reflects a commitment to sustainable living without compromising on style and elegance. With an extensive range of fabrics including curtains and upholstery, Sansaar is set to cater to diverse home décor needs while promoting a responsible approach to living.
The new TVC, featuring Ranveer Singh, is designed to embody Sansaar’s tagline, ‘Live Consciously.’ The commercial portrays homes where every design choice positively impacts the environment, aligning with Sansaar’s core values of mindfulness and sustainability. Ranveer Singh’s dynamic presence enhances the brand’s message, highlighting how conscious choices in home décor can seamlessly blend with contemporary style.
Ranveer Singh, who has been appointed as Sansaar’s brand ambassador, expresses his excitement about the collaboration: “Sansaar represents a vision close to my heart; a vision where homes aren’t just spaces but reflections of our values and aspirations. It’s about making choices that resonate with every facet of our lives with purpose. I am delighted to be a part of the D’Décor family as we bring this collection to the audiences.”
Sanjana Arora, Business Head of Sansaar, emphasizes the brand’s dedication to quality and mindful living: “Sansaar takes pride in its premium, minimalist fabrics crafted in India. Our products are available through an extensive network of retail outlets across major cities and towns. With Ranveer Singh as our brand ambassador, we are excited to offer high-quality home décor solutions that align with our customers’ values and lifestyle choices.”
The creative direction behind Sansaar’s launch, led by Sarah Arora, highlights the brand’s focus on creating spaces that inspire and uplift: “At Sansaar, we believe in creating spaces that inspire and uplift, offering our consumers a unique blend of style and sustainability. Each piece in our collection represents quality, artistry, and innovative design, enhancing living spaces with both elegance and environmental consciousness.”
The Sansaar collection, set to hit stores in July, will include a wide array of premium soft furnishing fabrics. This initial launch will be followed by a broader range of home décor fabrics designed to elevate any living space. The brand’s focus on high-quality, sustainable materials aims to cater to discerning customers who prioritize both style and environmental responsibility.
Sanjay Arora, Managing Director of D’Décor Exports, underscores the brand’s commitment to excellence: “Each piece in the Sansaar collection reflects a commitment to quality, innovation, and a deep-seated respect for our planet. We invite individuals to create homes that not only exude style but also contribute positively to the environment.”
D’Décor’s Sansaar, with its new TVC featuring Ranveer Singh, marks an exciting step in the evolution of home décor. By combining premium quality with a commitment to sustainability, Sansaar aims to redefine how we approach home design. The launch is set to resonate with consumers seeking both style and conscience in their home décor choices, making Sansaar a brand to watch in the coming months.
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