Dharampal Satyapal Group (DS Group), a renowned multi-business corporation and FMCG conglomerate, is celebrating its 95th anniversary in a truly memorable way. To mark this significant milestone, the Group has launched a heartwarming corporate film, featuring the charismatic Bollywood actor Rahul Khanna. This film is a tribute to the Group’s rich history, enduring success, and the deep connection it shares with millions of loyal consumers.
The newly released corporate film, directed and produced by The Titus Upputuru Company, beautifully captures the essence of DS Group’s journey over the past 95 years. The film showcases the Group’s evolution from its humble beginnings in 1929 to becoming a leading name in various industries, including food and beverages, confectionery, mouth fresheners, hospitality, agri-business, luxury retail, and more.
The film opens with Rahul Khanna walking down a long corridor, addressing the audience with a warm and personal message: “Aapka aur hamara bahut hee lamba aur kareebi Rishta hai” (Our relationship has been long and intimate). This sets the tone for the film, which is filled with nostalgic moments that reflect the strong bond DS Group has built with its customers over the decades.
Throughout the film, viewers are treated to a series of heartwarming vignettes that highlight the wide range of products offered by DS Group. Each scene portrays everyday moments where DS Group’s products bring joy and comfort to people’s lives. From a group of youngsters enjoying Pulse candy in a library to a young man cooking with Catch Garam Masala, the film underscores the brand’s presence in various aspects of life.
The film is a reflection of DS Group’s philosophy: “Create What is Worth Creating.” This commitment to quality and innovation has been the driving force behind the Group’s success. Rajiv Kumar, Vice Chairman of DS Group, expressed his pride in the film, stating, “This film is a heartfelt tribute to millions of loyal DS Group customers, reflecting countless shared moments and embodying our philosophy.”
Rahul Khanna’s soothing voice-over ties together the various scenes in the film, each showcasing a different DS Group product. The film culminates in a powerful message from Khanna: “Agli baar jab aap ko koi cheez pasand aajaye, toh aap use palat ke dekhiyega…Zaroor hamara naam dikh jaayega.” (Next time when you enjoy something, make sure you take a look at the back of the pack. You will find our name there).
As DS Group marks its 95th anniversary, this corporate film serves as a touching reminder of the Group’s long-standing relationship with its consumers. Featuring Rahul Khanna and a series of beautifully crafted moments, the film celebrates the joy, nostalgia, and trust that DS Group’s products have brought into people’s lives over the years. This milestone is not just a celebration of the past, but also a testament to the Group’s ongoing commitment to creating what is truly worth creating for future generations.
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