In the movie, brands like Apple, Nokia, Kinetic, Jeep, and Tata are also highlighted.
On May 10, 2024, the Bollywood biographical film Srikanth, starring Rajkummar Rao, was released in theaters. This Hindi-language movie narrates the inspirational tale of Srikanth Bolla, a visually impaired businessman who founded Bollant Industries, a company renowned for creating environmentally friendly goods and giving jobs to unskilled and disabled people.
At the box office, the movie, which also stars Jyothika, Alaya F, and Sharad Kelkar, has officially surpassed the 30 crore milestone. A number of other well-known businesses from various industries also make noteworthy appearances in the movie, but the most well-known and talked-about brand is Hyderabad-based Bollant Industries, which was created by Srikanth himself.
Haldiram’s Nagpur
The candy corporation pays for Srikanth’s international travel and education in the United States. Throughout the film, its billboards are prominently displayed, and Srikanth is seen giving snack packages made by Haldiram to guests during a celebration.
DBS Bank India
With co-branded videos, social media competitions, and clever in-film branding, DBS Bank India is Srikanth’s exclusive banking partner. In the movie, DBS organizes a function to commemorate Bollant Industries and gives Srikanth a special category award.
Star Health
In one moment as the main character is sitting at the airport, there is a giant billboard of the insurance Company.
Apple
The actors use older iPhone models in various scenes, reflecting the film’s setting in the 2010s.
Nokia
The film also features Nokia qwerty keypad phones, which were popular during that era.
Jeep
In a scene set in the United States, Alaya’s character takes Srikanth on a long drive in a Jeep Cherokee.
Kinetic
In several scenes, Srikanth’s teacher rides a white Kinetic scooter.
Tata
The Indian conglomerate receives verbal mention and appreciation in the movie, as Ratan Tata invested in Bollant Industries.
NueGo
GreenCell Mobility’s NueGo, an electric intercity bus brand, partners with Srikanth to offer a special discount to travellers. Customers can avail a 10% discount on all routes by using the code ‘SRIKANTH’ when booking through the NueGo app and website. This offer is valid until May 30, 2024.
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