In the heart of Trident Group’s textile empire, a symphony of grit and compassion unfolds. Meet the unsung heroes—the karamyogis—whose remarkable achievements defy odds. Their stories, like golden threads, weave a tapestry of resilience and impact.
Trident Group, a global textile conglomerate, unveils ‘Karamyogi Ki Udaan’ on Trident’s Mission Day. This campaign transcends mere videos; it illuminates the extraordinary contributions of Trident’s community. These karamyogis, driven by unwavering commitment, embody the core values of ‘Golden Hearts, Golden Trident.’
Collaborating with Josh Talks, the campaign amplifies the power of storytelling. Each video captures the essence of these exceptional individuals—their service, their compassion, their indelible mark on the community. Through their narratives, ripples of positive change spread far and wide.
Harshvardhan Singh Chauhan, CMO at Trident Group, describes ‘Karamyogi Ki Udaan’ as a celebration—an ode to the unsung heroes. Their selflessness reverberates, leaving an indelible legacy. Varun Khera, head of partnerships at Josh Talks, concurs—their stories elevate them as role models, igniting change in their communities.
Watch the 2-minute life videos of the final ten karamyogis. Their triumphs, their determination—they inspire. Starting April 20, join us in celebrating resilience, one story at a time.
In this flight of ‘Karamyogi Ki Udaan,’ ordinary becomes extraordinary. 🌟
Also Read: Apple’s Ingenious Marketing Strategy: A Rickshaw Ride in India
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