Kaun Banega Crorepati Season 16 Returns with Exciting New Features and 22 Sponsors

Falkan Media

Falkan Media

Kaun Banega Crorepati (KBC), the iconic quiz show that has captivated Indian audiences for over two decades, is making its return for its 16th season on Sony Entertainment Television. Premiering on August 12th, this season promises to bring fresh excitement and innovation to the beloved game show. The campaign for this season, titled ‘Zindagi Hai. Har Modh Par Sawaal Puchegi. Jawab Toh Dena Hoga,’ reflects on the idea that life continually presents us with challenges, and our responses to these moments are crucial in shaping our paths forward.

Amitabh Bachchan Returns as Host

The show will continue to be hosted by the legendary Amitabh Bachchan, whose charisma and connection with the audience have been integral to KBC’s enduring success. Airing Monday to Friday at 9 p.m., the new season aims to maintain its tradition of providing both entertainment and knowledge while introducing new elements to keep the audience engaged.

New Twists and Features

Season 16 introduces several new features to enhance the viewing experience:

  • Super Sawaal: A new twist where contestants face a bonus question between questions 5 and 6. This question must be answered without options or lifelines. A correct response unlocks the ‘Dugnaastra,’ allowing contestants to double their amount on one question of their choice between questions 6 and 10.
  • Super Sandook: Returning this season, the ‘Super Sandook’ will challenge contestants who surpass Rs 3,20,000 with a 10-question rapid-fire quiz that must be completed within 90 seconds.

These new elements aim to add an extra layer of excitement and challenge to the game, ensuring that both contestants and viewers remain on the edge of their seats.

Sponsorship and Partnerships

The 16th season of KBC has attracted a diverse roster of 22 sponsors, showcasing the show’s widespread appeal and commercial success. Key sponsors include:

  • Co-Presented By: Hyundai Motor India and Aditya Birla Group.
  • Co-Powered By: Mountain Dew PepsiCo India, Mondelez India, Ultratech Cement, and Parag Milk Foods (Gowardhan Ghee).
  • Special Partner: Patanjali Dantkanti.
  • Associate Sponsors: Ceat, Lauritz Knudsen Electrical and Automation, State Bank of India, Asian Paints, Kalyan Jewellers, Raymond, Life Insurance Corporation of India, Bikaji, Dorset, RC Plasto Tank and Pipes Pvt Ltd, Amazon.in, and Aakash Educational Services Ltd.
  • Large Partnerships: Reserve Bank of India, GSK, and Dr. Morepen.

These partnerships highlight the show’s broad appeal and its ability to attract top brands from various sectors, underscoring KBC’s significance in the Indian entertainment landscape.

Amitabh Bachchan’s Reflections

Amitabh Bachchan, reflecting on his role as the host, shared, “KBC is more than a game show; it’s a journey of dreams and aspirations, with millions supporting the contestants. Hosting KBC keeps me connected to my fans, whom I see as family. Meeting contestants with diverse stories of resilience inspires me. Season 16 reflects modern India and celebrates knowledge as a leveler, aiming to provide viewers with an enriching and thrilling experience.”

Conclusion

As KBC embarks on its 16th season, the combination of innovative features, a star-studded host, and a robust lineup of sponsors sets the stage for another successful run. With its new elements and the continued support of major brands, KBC remains a staple of Indian television, promising to deliver both excitement and inspiration to its audience.

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