With the aim of spotlighting a mango temptation, Slice has teamed up with brand ambassador Kiara Advani to unveil its summer campaign ‘Ras Aisa Ki Bas Na Chalega’. This campaign aims to reinforce Slice’s position as the companion for fulfilling insatiable mango cravings. Through a brand film, it accentuates the mango charm that Slice offers to its consumers, mirroring the indulgence of biting into a juicy mango. The campaign peels back the layers of Slice’s magic, transporting consumers to the world of mango indulgence, where every sip is a journey without boundaries and inhibitions.
The film opens with Kiara Advani preparing to dazzle the ramp, her attention unexpectedly stolen by a Slice bottle backstage. Enthralled by the mango allure, she grabs it, immersing herself in its temptation. In a surprising twist, a picture of a mango in the bottle comes alive and transforms into a real one, leaving her in awe. Kiara enchants the crew and audience by indulging in the charm of the exceptional mango flavour with Slice, culminating in a show-stopping moment on the ramp where she confidently relishes and savours Slice, declaring ‘Ras Aisa Ki Bas Na Chalega’.
The TVC celebrates the delicious chaos and indulgence of biting into a juicy mango. With Slice, it captures the essence of this journey, where inhibition is left behind, inviting consumers to dive into a world where every sip is an escape into mango bliss and unbridled indulgence. Through the TVC, Slice embodies the messiness and indulgence of a real mango experience, making it the companion for those seeking an authentic and uninhibited mango adventure.
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