In the world of frozen delights, Kwality Wall’s Cornetto stands tall as a beacon of indulgence. Recently, the brand unveiled a captivating advertisement, featuring none other than Bollywood sensations Alia Bhatt and Siddhanth Chaturvedi. The duo, known for their dynamic chemistry in Gully Boy, embarked on a thrilling escapade titled “Cornetto: Unwrap the OG.”
In the advertisement, Chaturvedi, savoring a Cornetto, is met with Bhatt’s impish challenge for a bike stunt. What follows is a symphony of laughter and camaraderie as they navigate the daring realm of the well of death, all while relishing the delectable ice cream treat. Bhatt’s playful last bite steals the show, leaving a lasting impression on viewers.
At the heart of this advertisement lies Cornetto’s double chocolate variant, a tantalizing delight priced at just Rs 40 for 105 ml. But the allure of Cornetto doesn’t end there; the brand boasts an array of flavors including butterscotch, choco vanilla, snackers, and uni cornetto, catering to diverse palates.
The ad’s vibrant backdrop is complemented by the melodious strains of “Lover” by Diljit Dosanjh, adding an extra layer of charm. Dosanjh, currently making waves with his work in “Amar Singh Chamkila,” lends his musical prowess to elevate the commercial’s appeal.
For Bhatt, this collaboration marks another milestone in her journey as the brand ambassador for Cornetto since 2016. From endearing Valentine’s campaigns with Vikrant Massey to breaking stereotypes alongside Rohit Saraf in 2022, Bhatt’s association with Cornetto has been synonymous with creativity and innovation.
Beyond the screen, Cornetto continues to captivate audiences with groundbreaking initiatives. In a remarkable partnership with the Under 25 Summit, the brand unveiled its latest offering – double chocolate – through a mesmerizing drone show in Bengaluru. With over 400 drones painting the night sky, the event was a testament to Cornetto’s commitment to innovation and spectacle.
Behind the scenes, the Indian ice cream market is witnessing a meteoric rise, poised to surpass $5 billion by FY25. This growth is fueled by the expansion of domestic brands and the growing interest of international players. However, amidst this landscape of change, Hindustan Unilever finds itself at a crossroads.
In response to its parent company’s decision to separate its €7.9 billion ice cream division by 2025, Hindustan Unilever is evaluating various options for its ice cream business in India. With its unique operating model and distinct rhythm of innovation, the Indian ice cream market presents both challenges and opportunities for the company.
As the ice cream industry charts new territories, Kwality Wall’s Cornetto remains a beacon of innovation and delight. With each bite, it invites consumers on a journey of indulgence and joy, guided by the dynamic spirit of Alia Bhatt and Siddhanth Chaturvedi. So, why wait? Unwrap the essence of Cornetto and embark on a thrilling ride of flavors and adventures.
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