Imagine sitting around the dinner table with your family, sharing stories, laughing, and creating memories. These are the moments that bring us closer together. Maggi, a popular food brand, wants to help families create more of these moments. That’s why they’ve launched a new campaign that celebrates ‘moments of togetherness’.
Maggi’s new campaign is all about creating meaningful moments that can spark conversations, laughter, and lasting memories. The campaign encourages families to spend time together and create their own ‘moments of togetherness’. It’s a beautiful idea that reminds us of the importance of family.
Rajat Jain, the director of foods business at Nestlé India, shared his thoughts on the new campaign. He said that the campaign addresses a problem that many families face today. Even though family members live under the same roof, they often struggle to find moments of togetherness. This campaign aims to solve this problem by creating joyful and spontaneous moments of fun for the entire family in just two minutes.
The central idea of the campaign is ‘Rishte Maange, Bas Do Minute’. This means ‘relationships ask for just two minutes’. It’s a simple but powerful message. It reminds us that it only takes two minutes to create a moment of togetherness. Rajat Jain hopes that the campaign will bring a smile to everyone’s face and deepen Maggi’s relationship with consumers.
The campaign has been conceptualised by McCann, a creative agency. It’s a 360-degree activation, which means it covers all aspects of marketing. The campaign is being promoted on TV, digital platforms, and out-of-home (OOH) advertising. There’s also a consumer activation happening on digital platforms.
Maggi’s new campaign is a beautiful reminder of the importance of spending time with family. It encourages us to create ‘moments of togetherness’ and cherish the time we spend with our loved ones. So the next time you sit down for a meal with your family, remember to create your own moment of togetherness.
Also Read: How CARS24 is Changing the Game with Fourdoor: Insights from the बे-CAR Campaign
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