Meesho, a leading e-commerce marketplace, has launched an innovative campaign titled “Shopping ki Power” to encourage e-commerce adoption in India. This campaign, created and conceptualized by DDB Mudra and Meesho’s creative team, aims to empower first-time shoppers by educating them on how to make informed and smart purchases. The tagline, “Shopping ki power lo apne haath mein,” urges shoppers to take control of their shopping experience. This article delves into the details of the campaign, its objectives, execution, and impact on first-time shoppers.
The primary goal of the “Shopping ki Power” campaign is to boost consumer confidence in online shopping. By addressing key concerns such as product authenticity and return policies, Meesho aims to make the online shopping experience safe and seamless for new users. The campaign focuses on two main aspects:
The “Shopping ki Power” campaign uses an educational approach to inform shoppers about the benefits and features of shopping on Meesho. This includes:
Meesho has adopted a multifaceted approach to bring the “Shopping ki Power” campaign to life. The campaign leverages various platforms, including television and social media channels like YouTube, Facebook, Instagram, LinkedIn, and Twitter, to reach a broad audience. This comprehensive strategy ensures that the campaign message reaches as many potential first-time shoppers as possible.
As part of the campaign, Meesho has unveiled two engaging TV commercials (TVCs) that aim to debunk common myths about online shopping:
The “Shopping ki Power” campaign is designed to build trust and transparency between Meesho and its customers. By providing clear product information and a straightforward return process, Meesho aims to enhance the shopping experience and encourage more first-time shoppers to embrace e-commerce. The campaign’s focus on genuine customer reviews and easy returns ensures that shoppers feel confident and secure in their purchases.
Milan Partani, General Manager of Growth at Meesho, commented on the campaign launch: “At Meesho, we are dedicated to ensuring every shopper has a safe and seamless online shopping experience. E-commerce opens up a world of possibilities, but new to e-commerce shoppers need guidance to ensure that they find the right products to meet their needs. Our new ‘Shopping ki Power’ aims to equip users with the tools to make informed purchases and aids with resources available if any issues arise with their order.”
The “Shopping ki Power” campaign has already started to make a significant impact. By focusing on education and empowerment, Meesho is helping first-time shoppers make informed decisions and enjoy a worry-free shopping experience. The campaign’s emphasis on genuine customer reviews and easy returns has resonated with new users, leading to increased trust and confidence in online shopping.
Meesho’s “Shopping ki Power” campaign is a significant step towards encouraging e-commerce adoption in India. By focusing on education and empowerment, Meesho is helping first-time shoppers make informed decisions and enjoy a worry-free shopping experience. This campaign not only addresses common concerns but also builds a foundation of trust and transparency, ensuring that Meesho remains a preferred choice for online shopping.
Meesho Creative Team: Priyang Davey, Prashashti Tiwari, Yaman Dhingra
Creative Agency: DDB Mudra
Production House: Footloose Films
Creative Team: Rahul Matthew, Harshada Menon, Siddhesh Khatavkar
Director: Indrashish Mukherjee
Producers: Kedhhar Barrve, Pallavi Singh
See whats happening in Marketing & Advertising right now
Read and get insights from specially curated unique stories from editorial
Business leaders sharing their
insights
Explore and discuss challenges & trends in India's leading B2B events
Recognise work that not only stood out but was also purposeful
Join leaders & experts for roundtables, conferences, panels and discussions
Subscribe to our Daily Newsletter
