Nykaa, the well-known beauty and lifestyle brand, has launched a new campaign that has delighted fans on social media. This campaign brings back the iconic characters ACP Pradyuman and Daya from the beloved 90s TV show CID in a fun and creative collaboration video.
In this entertaining campaign, Nykaa cleverly combines skincare education with the memorable catchphrases from CID. The campaign aims to teach viewers about the essential Cleanser, Serum, Moisturizer, and Sunscreen (CSMS) skincare routine in an engaging and enjoyable way.
The video features ACP Pradyuman and Daya investigating common skin problems like open pores and pimples. They provide useful skincare advice with their trademark style. Viewers will enjoy watching Daya, known for breaking doors, facing the challenge of battling open pores. The line, “Ab ayega bahar skin problems ka raaz,” humorously captures the spirit of the campaign as the duo tackles skincare issues with the same determination they used to solve crimes.
This creative collaboration not only brings back fond memories but also makes learning about skincare fun and engaging. By using familiar characters and their iconic lines, Nykaa effectively shares important skincare tips while entertaining its audience.
Nykaa’s campaign has already created a buzz on social media, with CID fans excited to see their favorite characters in a new role. The unique approach has successfully captured the interest of both skincare enthusiasts and fans of the classic TV show.
Nykaa’s latest campaign, featuring CID’s ACP Pradyuman and Daya, is a brilliant example of how brands can creatively combine nostalgia with education. By using well-loved characters and engaging storytelling, Nykaa has made skincare advice more accessible and enjoyable. This campaign highlights the importance of a proper skincare routine while bringing joy and nostalgia to viewers.
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