The Rajasthan Royals are this year’s Official Smartphone Partner for the intense IPL T20 season. HMD, a brand recognized for its user-centered smartphone craftsmanship, made this announcement today. This partnership will strengthen HMD’s position. Through celebrating, documenting memorable sporting events using HMD’s soon-to-be-unveiled aspirational technology, and utilizing cricket’s biggest influencers along the road, the partnership seeks to increase HMD’s brand visibility across the country.
The Rajasthan Royals are playing fantastic cricket, while mobile tech innovator HMD won numerous awards at this year’s Mobile World Congress 2024 and was recognized as a firm with enormous intentions to change. Notably, both companies are upending their respective professions.
smartphone design indefinitely.
“Together with the Rajasthan Royals we will hit this brand association out of the park, it’s an affiliation of two brands that aim to be ahead of the curve – we both are passionate, bold, and always one step ahead,” said Tathagat Jena, head of marketing and online business, India at HMD, in reference to the recently formed partnership.
“As we embark on this exciting journey with HMD as our Official Smartphone Partner, we envision a partnership fueled by innovation and a shared commitment to transforming society through cricket,” stated Alok Chitre, CBO of the Rajasthan Royals. Our goal at the Royals is to lead change via innovation in addition to becoming world-class players. HMD represents this mentality with its innovative technology and progressive outlook strategy, and we’re excited to use our innovative synergies both on and off the field.
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