Procter & Gamble Hygiene and Health Care has announced its financial results for the quarter ended March 31, 2024. The company reported a 26% increase in advertising and sales promotion expenses, reaching Rs 134.09 crore, up from Rs 126.70 crore in the previous quarter.
The company reported sales of Rs 998 crore, marking a 13% increase compared to the same period last year. This growth was driven by a robust portfolio and premiumisation to meet evolving consumer needs, coupled with strong retail execution.
The Profit After Tax (PAT) stood at Rs 154 crores, up 50% operationally. This increase was fueled by a mix of product-price and productivity interventions. However, the reported profit after tax was down 6% compared to the previous year due to one-time tax impacts in the base as well as current quarters.
LV Vaidyanathan, managing director of Procter & Gamble Hygiene and Health Care, shared his views on the results. He stated, “We delivered strong top-line growth despite a challenging operating environment, driven by superior products that are delighting and serving consumers’ evolving needs.
We remain committed to our integrated growth strategy of a focused product portfolio of daily use categories where performance drives brand choice, superiority — across product performance, packaging, brand communication, retail execution and consumer and customer value — productivity, constructive disruption, and an agile and accountable organization.
We are confident that these strategies will help us navigate the mid-term and deliver balanced growth and value creation.”
This financial performance underscores P&G Hygiene and Health Care’s strong position in the FMCG market and its continued growth trajectory.
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