Mars Wrigley India has announced that Bollywood director Rohit Shetty is the new brand ambassador for SNICKERS. Known for his high-octane films and vibrant personality, Shetty brings his signature charisma and dynamic style to the SNICKERS brand. This collaboration is a new installment in the iconic “You’re Not You When You’re Hungry” campaign, promising to resonate with the audience.
Rohit Shetty’s larger-than-life persona and dynamic flair energize the SNICKERS brand. The new TV commercial (TVC), conceptualized by DDB Tribal, captures his famous car stunts, seamlessly shifting gears with the brand’s message. Shetty’s exciting energy and adventurous spirit make him a perfect fit for SNICKERS.
The TVC opens with Rohit Shetty mentoring a young boy at a “HUNGAL Driving School” car. As the boy struggles with tight-space driving, Shetty takes control, showcasing his signature maneuvers and impressing the boy with his skills. Suddenly, the car halts, and Shetty humorously backtracks, leading them into a bustling fish market. The final twist occurs when the car ends up on a boat in the middle of the sea. The boy hands Shetty a SNICKERS, saying, “You become Rohit Shetty when you’re hungry.” Shetty eats the SNICKERS and transforms back into a calm driving instructor, highlighting the tagline’s impact.
Rohit Shetty shared his excitement about the collaboration: “I am excited to be the new brand ambassador for SNICKERS. This collaboration is incredibly exciting because it aligns perfectly with my on-screen persona. The TVC was a blast to shoot, bringing together my love for cars and action. The message of SNICKERS – that hunger can turn you into someone completely different – is something I think everyone can relate to. I’m looking forward to sharing this fun and high-energy campaign with the audience.”
Nikhil Rao, Chief Marketing Officer of Mars Wrigley India, expressed the brand’s enthusiasm: “We are thrilled to have Rohit Shetty endorse and lend his signature swagger to the SNICKERS brand. Rohit’s authentic and adventurous personality is a perfect fit with SNICKERS. Our new campaign film with Rohit showcases high-octane drama and humor, especially connecting with our Gen Z audience across media touch points. We believe this collaboration will stand out and strengthen SNICKERS’s position as the ultimate hunger bar. We are confident that Rohit’s association with SNICKERS is the beginning of great impactful work on the brand in India.”
Iraj Fraz, Creative Head at DDB Tribal, commented on the enduring campaign: “Snickers ‘You’re Not You When You’re Hungry’ is one of the most enduring campaigns in the world, with its endless adaptability, local flavors, and rofling use of humor. And Snickers India, in partnership with DDB Mudra, is simply continuing the tradition with a fresh interpretation. We have Rohit Shetty starring in his most hilarious, and perhaps his easiest-ever role – since he plays himself. Through the last few months, the clients, the agency, and the production team have all had a riot of a time building this campaign and we’re sure the audience is going to enjoy it equally.”
The team behind the campaign includes:
Business Team: Ashutosh Sawhney, Vineet Kindra, Mayurakshi Chatterjee, Chirag Chutani, Srishti Gupta
Creative Team: Rahul Mathew, Iraj Fraz, Dhruv Tiwari, Debasish Mondal, Purva Ummat, Mridul Sharma, Ashwini Mishra, Vedant Vaishampayan
Strategy Team: Surbhi Arora, Ishant Gulati, Akshita Arora
Production House: Ducktape Studios
Director: Raylin Valles
Conclusion
This exciting new collaboration between SNICKERS and Rohit Shetty promises to bring a fresh, high-energy approach to the brand’s advertising. With Shetty’s dynamic presence and the brand’s commitment to creative and humorous campaigns, SNICKERS is set to make a significant impact on its audience, especially the younger generation. This partnership is a testament to the brand’s innovative strategies and its dedication to connecting with consumers in new and engaging ways.
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