Samsung has launched a new campaign called ‘India Cheers Neeraj’ to celebrate the extraordinary grit, determination, and spirit of Neeraj Chopra, who is an ambassador and super-user of the Samsung Galaxy Z Fold series. This campaign is a powerful blend of visuals, sounds, and emotions, showing how the entire nation supports Neeraj as he prepares for the Olympic Games.
The centerpiece of the campaign is a 120-second film that beautifully portrays Neeraj Chopra working hard, practicing his javelin throws, and following a rigorous training routine. The film combines scenes from different parts of India, showing how people from all walks of life are with him in spirit. From the busy streets of big cities to the calm rural landscapes, the film captures the diversity and unity of India.
The film shows farmers working in their fields, children traveling in the rain, dancers and musicians performing in the hills, athletes training, and professionals working in offices. Everyone, no matter where they are or what they do, is shown making a javelin throw gesture to support Neeraj Chopra. This gesture symbolizes their hope and belief in Neeraj’s success.
According to Aditya Babbar, vice president of MX Business at Samsung India, the campaign aims to empower individuals to achieve greatness. Samsung supports Neeraj Chopra because he represents excellence and limitless possibilities, which are values that Samsung deeply respects. The ‘India Cheers Neeraj’ campaign invites all Indians to join in cheering for Neeraj and supporting his quest for gold in the Paris Olympic Games.
Vikash Chemjong, the chief creative officer at Cheil India, praised the cinematic quality of the campaign. He explained that after India’s recent Cricket World Cup win, they wanted to capture the nation’s collective excitement once more, this time for Neeraj Chopra. The film uses a montage style to connect every Indian to Neeraj, portraying him as “the common man’s hero.”
Director Akash Bhatia emphasized Neeraj’s state of mind in the film. He blended scenes of training grounds in Europe with the foggy pathways of Indian villages, creating a perfect mix of imagery and music. The film shows how Neeraj feels during his practice sessions, with a billion hands metaphorically supporting his golden throw.
The music track, created by Jamroom, combines traditional Indian instruments with digital soundscapes, enhancing the emotional impact of the film. This unique blend of music adds to the overall feeling of unity and support for Neeraj.
The campaign was first revealed with the hashtag #IndiaCheersNeeraj at the India Unpacked event for the Galaxy Z Fold 6 and Flip 6 launch. It is now being rolled out across digital platforms, cinemas, and print media. Samsung has also launched a microsite where fans can cheer for Neeraj. As the Paris Olympic events begin, Samsung is calling for more support from the nation to inspire Neeraj.
Tech reviewers, influencers, celebrities, and sporting legends have shown their support for Neeraj and the campaign, amplifying its reach and impact. This widespread support highlights the nation’s collective enthusiasm for Neeraj’s success in the Olympics.
Samsung’s ‘India Cheers Neeraj’ campaign is a heartfelt tribute to Neeraj Chopra’s hard work and determination. It brings together the entire nation to support him as he prepares for the Olympic Games. By showcasing the diverse support from people across India, the campaign not only promotes Neeraj’s journey but also highlights the unity and pride of the Indian people. Join Samsung in cheering for Neeraj and be a part of this inspiring journey towards Olympic glory.
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