Veet is transforming the hair removal experience with its Veet Wax Strips, making it easier than ever to achieve smooth and flawless skin at home. With their new brand ambassador, the talented actress Triptii Dimri, the #BetterWayToWax campaign highlights Veet’s dedication to empowering women by providing them with a superior and convenient method of hair removal.
Veet’s Cold Wax Strips are designed with advanced cool gel wax technology, ensuring a comfortable and efficient hair removal process. These strips deliver results that last up to 28 days, outperforming traditional salon waxes. The #BetterWayToWax campaign featuring Triptii Dimri underscores how Veet Wax Strips effectively remove even the shortest hairs, which can often be missed by salon wax.
Actress Triptii Dimri expressed her excitement about being part of the Veet family. She said, “I am thrilled to join Veet and share their mission of empowering women to feel confident and beautiful every day. Veet is a trusted brand for women like me who manage multiple responsibilities and seek superior grooming solutions. Veet Wax Strips are the quickest and most effective way to achieve smooth skin instantly.”
Kanika Kalra, Regional Marketing Director for Health & Nutrition at Reckitt South Asia, shared insights into the campaign. She said, “At Reckitt, we continuously innovate our product portfolio to meet the evolving needs of young Indian women who demand the best global beauty solutions. With its cutting-edge cool gel wax technology, Veet Wax Strips offer an exceptional self-grooming solution that surpasses salon waxing. The #BetterWayToWax campaign reaffirms our commitment to providing superior products.”
Anupama Ramaswamy, Joint MD and Chief Creative Officer at Havas Worldwide India, explained the creative direction behind the campaign. She said, “People often wonder how celebrities maintain flawless skin every day. With Triptii becoming a national sensation, we decided to address this curiosity through a fun and relatable conversation between friends. Triptii reveals that her secret to flawless skin is Veet Wax Strips. Not only are they conveniently available, but they also provide better results than a salon, making them her go-to choice for perfect skin.”
#TheBetterWayToWax is a comprehensive marketing campaign spanning digital and television platforms. It aims to showcase the superiority of Veet Wax Strips over traditional salon wax. By emphasizing the unique benefits of Veet’s products, such as removing the shortest hairs and the convenience of at-home use, the campaign inspires women to confidently embrace their beauty routines.
Veet Wax Strips are available in retail stores across India and on e-commerce websites, making them easily accessible. They are priced starting at Rs. 115 for Half Body Wax Strips (8 Strips). This affordability and convenience make Veet Wax Strips an essential part of modern grooming routines.
Veet’s latest campaign featuring Triptii Dimri effectively communicates that Veet Wax Strips are the best solution for at-home hair removal. The campaign highlights the ease, effectiveness, and superior results of using Veet Wax Strips. With Veet, women can achieve salon-quality smoothness and confidence right in their own homes, making it truly the #BetterWayToWax.
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