Wavin, a leading Orbia business specializing in piping solutions and advanced water management systems, has announced cricket icon Rohit Sharma as its brand ambassador for the Indian market. This partnership aligns with Wavin’s goal of enhancing its brand resonance with the Indian public while highlighting a commitment to excellence mirrored by Rohit Sharma’s stellar cricket career.
In India, Wavin operates under two brands, Wavin and Vectus pipes, providing solutions to plumbing and drainage issues with internationally acclaimed products backed by extensive research and development. The collaboration with Rohit Sharma aims to bolster the company’s presence and showcase its dedication to quality and innovation.
Randhir Chauhan, President of Orbia India, stated:
“Wavin has long been committed to meeting the needs of an aspirational nation by ensuring the widespread availability of quality plumbing and drainage systems across India’s diverse cities and communities. We are thrilled to have Rohit Sharma, a cricket icon admired by millions, as the face of our company. His stellar performances and commitment to excellence align perfectly with our brand values. Together, we aim to showcase a strong spirit that resonates with our business excellence.”
Rohit Sharma expressed his excitement about the collaboration:
“I am excited to join hands with Wavin, a brand that has made significant strides in delivering top-quality and innovative products. I look forward to this partnership and the positive impact we can create together.”
This partnership is part of Wavin’s ongoing investment in the Indian market. The company has previously demonstrated its commitment to India’s growing market by leveraging the influence of cricket, a widely popular sport in the country. Last year, Wavin enhanced its brand visibility through an on-ground media presence during the India vs. South Africa cricket series and by being the official pipes and fittings partner of Sunrisers Hyderabad in the 2024 Indian Premier League. With Rohit Sharma on board, Wavin and Vectus aim to reinforce their commitment to nation-building and create a strong recall factor among key industry stakeholders.
Wavin’s collaboration with Rohit Sharma marks a significant step in its journey to become a household name in India’s plumbing and drainage sector. This partnership not only enhances brand visibility but also underscores Wavin’s commitment to quality, innovation, and excellence, reflecting the same values that have defined Rohit Sharma’s cricketing career.
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