APL Apollo Steel Tubes, a branded steel tube manufacturer in India, has launched a new television commercial for their product, Roof Tuff – Color coated coils. The 60-second ad features Bollywood actor Akshay Kumar in the role of ‘THE TUFF HERO’, engaging in Parkour stunts while showcasing the superior durability and strength of APL Apollo’s Roof Tuff.
Set in the fictional town of ‘Satranga’, the TVC features Akshay Kumar narrating an action-packed story to his daughter about how he met her mother. The story flashes back to 12 years prior, where viewers witness Akshay Kumar in pursuit of a thief who steals his (future) wife’s necklace. The chase unfolds over rooftops, with Akshay Kumar showcasing his agility and toughness while demonstrating the durability of APL Apollo Roof Tuff.
Sanjay Gupta, chairman & MD, APL Apollo Tubes, expressed his enthusiasm about the collaboration with Akshay Kumar for the Roof Tuff TVC. He emphasized APL Apollo’s commitment to innovation and delivering products of the highest quality.
Rahul Gupta, director, APL Apollo Building Products, commented on the launch of the new TVC. He highlighted the dedication to excellence and customer satisfaction reflected in every detail of their products.
Charu Malhotra, chief brand officer & group head marketing, APL Apollo Tubes, spoke about the launch of the new TVC with Akshay Kumar. She underscored their relentless pursuit of finding new and impactful ways to connect with their audience.
Apollo RoofTuff, India’s roofing specialist, offers a roofing solution that delivers strength and style to structures. With its innovative design and superior quality, Apollo RoofTuff sets new standards in roofing excellence. The applications of Roof Tuff extend across commercial and industrial sectors, including warehouses, manufacturing plants, distribution centers, office buildings, retail stores, logistics hubs, business parks, and commercial complexes. Additionally, Roof Tuff is utilised in select residential areas.
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