In an exclusive event at Le Marche, South Point Mall in Gurugram, Lay’s unveiled its limited-edition MS Dhoni collector’s packs. The event sparked excitement among fans, who were eager to be among the first to own these commemorative packs before their nationwide release.
Following a social media post announcing the launch, supporters lined up early in the morning, mirroring Dhoni’s on-field intensity in their dedication. The store doors opened to a rush of excitement as fans secured their limited-edition packs, leaving with beaming smiles and a sense of having a prized possession.
This exclusive early access allowed fans a coveted chance to celebrate their cricket hero, MS Dhoni, even before the nationwide launch. The packs offer a unique opportunity to own a piece of memorabilia and toast to Dhoni’s phenomenal achievements on and off the field.
Saumya Rathor, category lead – Potato Chips at PepsiCo India, kicked off the launch with excitement. She stated that these limited-edition Dhoni packs offer fans a new way to connect with their hero and celebrate the colossal fandom that surrounds Dhoni.
The nationwide launch of the Lay’s Dhoni collector’s packs is scheduled for May 4, 2024. Cricket fans across India can look forward to finding their favourite Lay’s flavours in these special edition packs across retailers and e-commerce platforms, making every match an unforgettable celebration.
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