The Challenge of Online Advertising In the digital age, restaurants are investing between 3% to 6% of their revenue on advertising. This includes online platforms like Meta (Instagram, Facebook, WhatsApp), Google, and traditional media such as TV, print, and radio. While these platforms offer a wide reach, tracking the impact of these ads on business… Continue reading Swiggy Launches Smart Links: A New Era for Online Presence and Order Boost for Restaurants
The Supreme Court’s Broadened Focus In the world of Fast-Moving Consumer Goods (FMCG), advertising is the lifeblood that fuels sales. But what happens when these ads cross the line into misleading territory? The recent case against Patanjali, initiated by the Indian Medical Association (IMA), provides a stark example. The Supreme Court has turned its… Continue reading The Unseen Impact of Misleading Ads: A Deep Dive into the Patanjali Case
Celebrating Resilience In the heart of Trident Group’s textile empire, a symphony of grit and compassion unfolds. Meet the unsung heroes—the karamyogis—whose remarkable achievements defy odds. Their stories, like golden threads, weave a tapestry of resilience and impact. The Canvas of Compassion Trident Group, a global textile conglomerate, unveils ‘Karamyogi Ki Udaan’ on Trident’s Mission… Continue reading Karamyogi Ki Udaan: Triumph of Unsung Heroes
The Colorful Transformation In the heartlands of India, where the sun kisses the earth and the winds whisper stories, a quiet revolution is underway. Asian Paints, the household name synonymous with vibrant colors, has embarked on a mission—a mission to transform rural homes, one brushstroke at a time. And leading this charge is none other… Continue reading Virat Kohli’s Brush with Change: Asian Paints’ Rural Makeover
JioCinema has made references to a new subscription plan on its portal, where it has been providing free IPL streaming with advertisements. A lot of people are speculating that the next subscription plan will allow consumers to stream matches and other material without having to view platform advertisements. According to sources, viewers’ curiosity was piqued… Continue reading JioCinema teases intentions for “ad-free” subscriptions
Sustainability Takes the Lead In a bold move towards sustainability, VIDA, the mobility brand powered by Hero MotoCorp, has joined hands with Procam International. They’re the Electric Two-wheeler Partner for the Tata Consultancy Services World 10K Bengaluru. The race is set for Sunday, 28 April 2024. This partnership is a testament to their commitment to… Continue reading VIDA V1: Powering the TCS World 10K Bengaluru 2024 with Sustainable Mobility
Apple, the tech titan, has recently launched a captivating ad film in India, showcasing the resilience of its latest iPhones. The ad, aptly named ‘Wreckshaw’, is a testament to the ‘aerospace-grade’ aluminium construction of the iPhones, demonstrating their ability to withstand the rigours of a fast-paced rickshaw ride. The ad begins with a scene that… Continue reading Apple’s Ingenious Marketing Strategy: A Rickshaw Ride in India
In the vibrant world of sports, the convergence of entertainment icons with sports teams is a strategic evolution that’s transforming fan engagement and marketing. The groundbreaking partnership between Pokémon and Mumbai Indians for IPL 2024 exemplifies this shift, merging the realms of sports and entertainment into an enthralling experience for fans everywhere. The Synergy of… Continue reading IPL 2024: Pokémon and Mumbai Indians Forge a Game-Changing Alliance
In the world of frozen delights, Kwality Wall’s Cornetto stands tall as a beacon of indulgence. Recently, the brand unveiled a captivating advertisement, featuring none other than Bollywood sensations Alia Bhatt and Siddhanth Chaturvedi. The duo, known for their dynamic chemistry in Gully Boy, embarked on a thrilling escapade titled “Cornetto: Unwrap the OG.” In… Continue reading Kwality Wall’s Cornetto Chronicles: Alia Bhatt & Siddhanth Chaturvedi’s Epic Journey
Breaking away from the mundane ‘Dentist recommended’ ads, Colgate MaxFresh introduces a wave of humor with its latest campaign, ‘Neend Bhagao Taazgi Jagao.’ The ads feature the iconic CID team navigating morning mishaps, all thanks to Colgate MaxFresh’s cooling crystals. Crafted by Juneston Mathana, the campaign’s executive creative director, the CID collaboration was born from… Continue reading Fresh Twist: The Colgate MaxFresh CID Collaboration
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