A New Chapter for Bumble Bumble, the women-first dating app, has unveiled a refreshed visual identity and a new global campaign. This move underscores the company’s continued commitment to improving the dating experience for women. The campaign coincides with the expansion of Bumble’s signature ‘Make The First Move’ functionality with the launch of ‘Opening Moves’.… Continue reading Bumble: Revolutionizing Women’s Dating Experience with a New Brand Identity
A Fusion of Sophistication and Creativity Bisleri International and Gauri Khan have unveiled an exclusive limited-edition label for Vedica’s Himalayan Sparkling water category. This collaboration epitomises a fusion of sophistication and creativity. Gauri Khan, with her distinctive design expertise, has curated an exclusive label design for Vedica Himalayan Sparkling Water, blending her artistic vision with… Continue reading Gauri Khan and Bisleri: A Sparkling Collaboration for Vedica
Supreme Court’s Discontent The Supreme Court has expressed its dissatisfaction with the Uttarakhand State Licensing Authority for its inaction in the Patanjali misleading ads case. The apex court is probing if the licensing entity acted within legal boundaries in the matter. The next hearing is set for May 14. Suspension of Manufacturing Licenses The Uttarakhand… Continue reading Patanjali Ads Case: Supreme Court Expresses Dissatisfaction with Uttarakhand State Licencing Authority
Celebrating a Milestone As HRKatha, a renowned platform for global HR professionals, celebrates its tenth anniversary, it unveils a dynamic new brand identity and website design. This transformation not only marks a significant milestone but also reinforces its leadership position in the HR news industry. A Fresh Look The new identity features a modern, lowercase… Continue reading Decade of Dominance: HRKatha Marks Tenth Anniversary with New Identity!
A New Partnership In the ever-evolving digital landscape, Brand Visage Communications (BVC), a leading digital media agency, has carved a niche for itself. The agency recently added another feather to its cap by winning the digital mandate for Fabindia’s personal care brand, Fab Essentials. This partnership is the fruit of a competitive multi-agency pitch, demonstrating… Continue reading Brand Visage Communications: The New Digital Marketing Partner for Fab Essentials
A Mega Campaign by Palmolive Palmolive, the personal care brand from Colgate-Palmolive India, has launched its first-ever mega campaign featuring its body wash range. The campaign showcases Palmolive’s hero Aroma range, which includes five variants, each crafted with unique fragrances —Absolute Relax, Morning Boost, Forever Happy, Sweet Delight, Alluring Love. Infused with extracts of rich,… Continue reading Savour the Moment: Palmolive’s Innovative Approach to Bathing Experience
With pride, Biryani By Kilo announces its partnership with Indian cricket player Shivam Dube. Through this relationship, the matchday experience will be elevated while also celebrating the spirit of the Indian Premier League with the flavors of the brand’s culinary pleasures. Shivam Dube, well-known for his work with the Chennai Super Kings, personifies the “dumdaar”… Continue reading IPL 2024 will be celebrated with Dumdaar flavors by Biryani By Kilo in collaboration with Indian cricket player Shivam Dube
A Continued Partnership Medulance, a leading provider of emergency medical services, has announced its second consecutive year as the official emergency services partner for the Delhi Capitals in the Indian Premier League (IPL) 2024. This partnership underscores Medulance’s commitment to ensuring the safety and well-being of all stakeholders involved in the IPL. Kick-off at Vizag… Continue reading Medulance: Delhi Capitals’ Trusted Emergency Services Partner for IPL 2024
‘Ghanshyam’ Returns Bollywood actor Manoj Bajpayee, as the beloved character ‘Ghanshyam’, is back in the second edition of Amazon Fresh’s ‘Nahi toh Mehenga Padega’ campaign. This campaign re-affirms Amazon Fresh’s commitment to provide customers with the best ‘quality’ and ‘value’ through savings. Campaign Details: Concept and Execution The campaign, conceptualised by MediaMonks and directed by… Continue reading ‘Nahi toh Mehenga Padega’: Amazon Fresh’s Campaign Featuring Manoj Bajpayee Reinforces Commitment to Quality!
A Shift in Strategy Nestlé, the world’s largest food company, is ramping up its innovation efforts after acknowledging that it has devoted “less energy” to it in recent years due to heightened inflation. CEO Mark Schneider admitted that the business, along with the rest of the industry, had slowed down its innovation efforts as supply… Continue reading Nestlé’s Renewed Focus on Innovation Amid Inflation Challenges
See whats happening in Marketing & Advertising right now
Read and get insights from specially curated unique stories from editorial
Business leaders sharing their
insights
Explore and discuss challenges & trends in India's leading B2B events
Recognise work that not only stood out but was also purposeful
Join leaders & experts for roundtables, conferences, panels and discussions
Subscribe to our Daily Newsletter
