The Cricket Connection: How Adidas Expanded Its Footprint in India
Adidas’ Winning Strategy: Boosting Jersey Culture in India with Cricket Partnerships and Creative Consumer Engagement
Adidas’ Winning Strategy: Boosting Jersey Culture in India with Cricket Partnerships and Creative Consumer Engagement
Ranveer Singh, with his trademark energy, leans in and says, “Samantha, forget the World Cup trophy; I’m eyeing that extra cheese burst pizza!”
On June 1, 2024, Usha’s TV commercial hit screens across top English news channels and leading South Indian networks. The 30-second spot, produced by Illusionist Films, showcases the iChef Air Fryer’s features in action.
Jitendra Kumar, who has become a household name as Jeetu Bhaiya from Kota Factory, has creatively revealed the launch date of the much-anticipated third season. The announcement was made in an engaging way through a video posted on Netflix’s YouTube channel
This time, the clarion call is being presented in a unique light, with ‘Mothers of India’ leading the charge of supporting the team. The campaign brings alive the idea that cricket is a passion in India that has fans beyond the conventional, including men, women, children, mothers, young, old, and everyone in between.
To lead the advertising business, PayPal has hired Mark Grether. He was previously the vice president and general manager of Uber Advertising and brings over 20 years of experience in the advertising industry.
The MyGlamm Super 4 Liquid Lipstick Stack is designed to be travel-friendly, with a cushiony velvet texture. It is priced at Rs 699 and is available in two variants: True Bolds featuring deep reds and pinks, and Nude Mood offering basic nude shades.
Thomas John Muthoot, chairman of the Muthoot Pappachan Group, expressed his enthusiasm about Shah Rukh Khan joining the team. He said, “Shah Rukh doesn’t just bring his star power—he also embodies the humility and self-made success that align with our core values.”
Neelima Burra, chief strategy transformation and marketing officer, Luminous Power Technologies, and Amit Nandwani, national creative director, Cheil India, both shared their thoughts on the campaign, emphasizing the importance of solar power and the role of Luminous Solar in the journey to a brighter tomorrow.
Wakefit, a sleep solutions company, has unveiled a new advertisement campaign featuring international content creators Drew Hicks and Agu Stanley Chiedozie. These creators are well-known for their fluency in Hindi and their humorous videos and reels on social media.