The Cricket Connection: How Adidas Expanded Its Footprint in India

Adidas’ Winning Strategy: Boosting Jersey Culture in India with Cricket Partnerships and Creative Consumer Engagement

Ranveer Singh and Samantha Ruth Prabhu Join Zomato to Cheer for India in Cricket Fever

Ranveer Singh, with his trademark energy, leans in and says, “Samantha, forget the World Cup trophy; I’m eyeing that extra cheese burst pizza!”

Cook Smarter: Usha’s iChef Air Fryer Redefines Healthy Eating

On June 1, 2024, Usha’s TV commercial hit screens across top English news channels and leading South Indian networks. The 30-second spot, produced by Illusionist Films, showcases the iChef Air Fryer’s features in action.

Solve it to See it: Jeetu Bhaiya’s Math Challenge Hints at Kota Factory’s Upcoming Season

Jitendra Kumar, who has become a household name as Jeetu Bhaiya from Kota Factory, has creatively revealed the launch date of the much-anticipated third season. The announcement was made in an engaging way through a video posted on Netflix’s YouTube channel

Dream11 Launches ‘Yeh Sabka Dream Hai’ Campaign in Support of Team India

This time, the clarion call is being presented in a unique light, with ‘Mothers of India’ leading the charge of supporting the team. The campaign brings alive the idea that cricket is a passion in India that has fans beyond the conventional, including men, women, children, mothers, young, old, and everyone in between.

PayPal Builds Advertising Business, Appoints Mark Grether as Leader

To lead the advertising business, PayPal has hired Mark Grether. He was previously the vice president and general manager of Uber Advertising and brings over 20 years of experience in the advertising industry.

MyGlamm’s New Campaign: Shraddha Kapoor Showcases the Power of the Super 4 Liquid Lipstick Stack

The MyGlamm Super 4 Liquid Lipstick Stack is designed to be travel-friendly, with a cushiony velvet texture. It is priced at Rs 699 and is available in two variants: True Bolds featuring deep reds and pinks, and Nude Mood offering basic nude shades.

Shah Rukh Khan Teams Up with Muthoot Pappachan Group as Brand Ambassador

Thomas John Muthoot, chairman of the Muthoot Pappachan Group, expressed his enthusiasm about Shah Rukh Khan joining the team. He said, “Shah Rukh doesn’t just bring his star power—he also embodies the humility and self-made success that align with our core values.”

Luminous Power Technologies’ New Campaign: Empowering Consumers to Control Power Consumption

Neelima Burra, chief strategy transformation and marketing officer, Luminous Power Technologies, and Amit Nandwani, national creative director, Cheil India, both shared their thoughts on the campaign, emphasizing the importance of solar power and the role of Luminous Solar in the journey to a brighter tomorrow.

Wakefit’s Innovative Ad Campaign: International Creators Speak Hindi

Wakefit, a sleep solutions company, has unveiled a new advertisement campaign featuring international content creators Drew Hicks and Agu Stanley Chiedozie. These creators are well-known for their fluency in Hindi and their humorous videos and reels on social media.

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