Wakefit’s Innovative Ad Campaign: International Creators Speak Hindi

Wakefit, a sleep solutions company, has unveiled a new advertisement campaign featuring international content creators Drew Hicks and Agu Stanley Chiedozie. These creators are well-known for their fluency in Hindi and their humorous videos and reels on social media.
Rohit Chauhan

Rohit Chauhan

Roles of the Content Creators

In the campaign, Hicks plays the role of a Wakefit salesperson attending to customers and solving their queries. In contrast, Chiedozie is one of the customers who engage in an argument with another consumer while shopping for a mattress.

The Ad’s Narrative

The ad starts with a customer visiting a Wakefit store looking for a mattress, where Hicks welcomes him and his acquaintances and impresses them with his fluent Hindi. As they discuss mattresses, the customer is slightly pushed by Chiedozie by mistake. This leads to an argument between the two, where they almost come to blows. They are seen using phrases that are most common during a fight, like Chacha vidhayak hai humara and Tu jaanta hai main kaun hun?

Intervention and Product Introduction

To avoid converting this quarrel into a physical fight, Hicks keeps his cool, intervenes, and requests both parties to calm down. He asks the two, Chote bacche ho kya? (Are you a kid?), to which Chiedozie says, Ye chota baccha hai (He is a kid), pointing to the man he was fighting with. Hicks then shows them the new Wakefit XpertGrid Mattress with cooling technology.

Product Features

He goes on to describe that the new mattress has over 3,300 air channels, providing maximum air circulation to help people have a cool and comfortable sleep all night. He also claims that this mattress will improve a person’s sleep score due to its features.

Resolution and Product Experience

After the two lie down and experience the quality of the mattress, they wake up in a fresh mood and shake hands, indicating they are now ‘cool’. The customer even invites Chiedozie for a cup of tea at his place, to which he responds that he would definitely visit and enjoy tea with snacks.

Product Availability and Price

The Wakefit XpertGrid Mattress costs Rs 10,499 and is now available on the company’s website and in offline stores as well.

Creators’ Background

Hicks is of American origin, whereas Chiedozie is of Nigerian origin. Hicks is also a recipient of the ‘Best International Creator’ award presented by Prime Minister Narendra Modi at the National Creators Awards.

Social Media Response

The advertisement has already garnered significant attention on social media platforms, as Hicks and Chiedozie have been promoting it on their respective Instagram profiles. Netizens praised the creativity and comic timing of both creators, asking for more ads like this.

First Time Onboarding International Content Creators

This is the first time a brand has onboarded international content creators to promote its products. India is seeing an increase in the number of international content creators who speak Hindi fluently and are garnering significant attention on social media for their humorous videos and vlogging.

Other International Content Creators

Other such content creators include Yechan C Lee from South Korea, Ved Campbell Maddison from the UK, Johan Bartoli and Hampus Bergqvist from Sweden, Elizabeth Keyton from Georgia, and Jessica Kumar from the US.

Also Read: Policybazaar’s New Campaign: A Kargil War Hero’s Battle with Mental Health

Recent Post

Shot by Wahter Announces Monthly iPhone Giveaway for Customers

New Study Highlights the Threats of Illegal Ritualistic Hunts in West Bengal

Slurrp’s Great Indian Cookout Season 3 Serves The Best Of Delhi vs Mumbai Rivalry With A Flavourful Twist

Unleash Your Inner Child at Altitude Ball In, Ball Out: India’s First Adult Ball Pit Opens in Kamala Mills, Lower Parel

PayU and AWS Unveil InFINity 2.0 – India’s Premier Fintech Accelerator

The Art of Living Pioneers Revolutionary Wastewater Treatment with Nature

The Luxury of Location: Homes in Prime Neighborhoods in Delhi-NCR

Gauri Khan Designs Celebrates 13 Years of Excellence in Interior Design: Launch of New Website and Upcoming Experience Centre in Delhi

Navanc Raises Seed Funding to Revolutionize Secured Lending with AI-powered Property Score

Ocus Group Drives Urban Excellence with Premium Developments in Gurugram

Bring Cinematic Brilliance at Home with Sony India’s BRAVIA 8 OLED Television Series

Maserati and VST Group Join Forces to Bring Iconic Italian Luxury Cars to South India

India’s 2025 Hiring Trends Reflect Resilience and Growth

Amazon MX Player’s Playground S4 Sets a New Viewership Record

Theater Mogul’s “Defending the Caveman” Brings its Hilarious, Timeless Comedy to Mumbai

Crompton Launches New Range of Decorative Wall Lights Providing a Perfect Blend of Uniqueness & Aesthetics

Fitness Meets Sports: Squat Up Returns with Open Terrace Fitness and Pickleball in Mumbai

Ring in 2025 with a Dazzling and Colourful Fireworks Display at Hong Kong’s Victoria Harbour

Parimatch Unveils New Exclusive Games: Hands of Shiva and Juicy Jungle

Max Life Insurance Joins ‘What Women Want’ Season 5 as ‘Co-powered By’ Partner

Emerge 2024: Where Fashion Meets Innovation at Chitkara University

Madhya Pradesh Paves the Way for Textile Revolution with Trident Group’s New Investment Plans

Unveiled at TVS Motosoul 4.0 – The 2025 TVS RONIN

TVS Motor Company Unveils The Next Gen TVS RT-XD4 Engine Platform: Scripts The Future

Cycle Pure Agarbathi Extends Support to the 3rd Edition of the Ability Sports League T20

India to New York: Launch Your Brand at Premium Times Square Billboard Displays with Tusk Groups

eBay Recognises Top Sellers for Global Exporting Excellence at Exporter of the Year Event

Christmas Festivities Galore in Phoenix Marketcity Pune – ‘Christmas Wonderland’ Brings Joy and Cheer of The Season

Seoul Vibes Reaching India: “Seoul My Soul in India,” The Event to Promote Seoul Tourism Comes to a Successful Close

T24 Introduced in Probuds Series with Dopamine-Induced Sound, Dual Device Pairing and 45 Hours Playtime

Sony India Launches New WF-L910 (LinkBuds Open) Wireless Earbuds Redefining All-day Comfort and Connectivity

NFO Alert: Bajaj Finserv AMC Launches Bajaj Finserv Healthcare Fund

Bisleri Vedica Backs 17 Year Old Mountaineering Prodigy Kaamya Karthikeyan’s Historic Attempt to Accomplish the Seven Summits

ALUCAST 2024 Draws 8,000 Industry Visitors from 20+ Countries, Featuring 200 Exhibitors and 300+ Brands

Blue Dart Launches Affiliate Program to Drive Innovation in Logistics for Technology Partners

HDFC Life’s ‘Life Freedom Index’ (LFI) Shows a Bounce-back in Consumers’ Financial Outlook Across Cohorts, Up 9 Points Post-COVID

Hong Kong to Host its Largest Panda-themed Exhibition with 2,500 Panda Sculptures on Display at Four Iconic Landmarks

Vritilife Presents Brand Vision: India 2030 Leadership Conclave 2024 by NexBrands Inc at ITC Maratha, Mumbai – Celebrating Icons in Corporate and Entertainment

Truecaller Appoints Gaurav Loomba as Senior Director, Public Affairs in India

Tackling Burnout in Corporate India: Happiest Health Announces a Free Trial of their Holistic Wellbeing Services

McDonald’s India Celebrates a Year of My M Rewards Loyalty Program with the Launch of ‘Collect Quest’ Contest

Smart Power for a Smarter Future: The Advantages of Next-generation PDUs

The RD20 and Mission Innovation Leaders Session Accelerate the Global Drive for Clean Energy Transitions

Taneira Launches ‘For Beautiful Beginnings’ Campaign

Parimatch Releases Survey Results Revealing Top Indian Cricketers Among Fans

Signature Global Announces Exclusive Year-End Offers for Homebuyers in Gurugram

Hollywood Actress Laura Weissbecker to Grace the Khajuraho International Film Festival 2024

OPPO Find X8 Series Goes on Sale: Price, Launch Offers, Specs and More

India’s First AI-Powered Accessibility Audit Campaign Launched on International Day of Persons with Disabilities

Global Brand Hush Puppies Welcomes Vir Das as India Ambassador

Cupid Breweries and Distilleries Limited Successfully Listed on BSE with Ambitious Player in AlcoBev Industry

Blum India Opens Studio Ethos: A Landmark Blum Flagship Store in New Delhi

From India, For India: EVM Unveils Locally Storage Solutions Made in India Ram & SSD’s

Sebamed’s ‘Project Skin Deep’ Campaign Shows Proof of Real Beauty

Metrix to bring together Industry Leaders to Discuss Growth Opportunities of Rs 3.50 lakh Cr. Market for Home Products

Nurse Maria Victoria Juan from Philippines wins the Prestigious Aster Guardians Global Nursing Award 2024 worth INR 2 Crore

Lord’s Mark Industries Ltd. Strengthens Financial Governance with the Appointment of Sanjeev S Gupta & Associates as Peer Auditor

FloraCare Smart Pots: Redefining Plant Care for a Smarter, Greener World

Green Ambitions Take Centre Stage as IVCA GreenReturns Summit 2024 Commences in New Delhi

TERI Hosts Global Research Leaders at the 6th RD20 Conference: Accelerating Clean Energy Collaboration Among G20 Countries

Chambal Fertilisers and Chemicals Limited and TERI sign MoU for ‘Centre of Excellence for Advanced and Sustainable Agriculture Solutions’

Rejuvenate Your Mind, Body and Soul at These Airbnbs in India

LEAD Group Launches ‘Code.AI SuperTeachers Contest’ to Empower Educators and Nurture India’s Future Tech Innovators

Why Mannivakkam Near Vandalur Is Becoming a Homebuyer’s Haven: Real Estate Soars with Connectivity and IT Growth

L&T Finance Ltd. Celebrates 30 Years of Trusted Excellence

Education Minister Yogendra Upadhyay Hails Galgotias University at 12th International Conference on Library and Information Science

The Best Time to Start Retirement Planning is Now, says HDFC Life’s Latest Campaign

No More Winter Skin Woes, Thanks to Lakme Skincare

Shriram Finance Launches Inspiring Campaign #TogetherWeSoar with Legend Rahul Dravid

Ratul Puri Highlights Hindustan Power’s Efforts to Combat Water Scarcity in Uttar Pradesh

The Genes Way to Treat Yourself this Black Friday

Why Bengalureans Are Choosing Mysuru: A Real Estate Boom Driven by Connectivity and Quality of Life

Think360.ai Recognized Among Top GenAI Service Providers

Faridabad: A Thriving Hub Poised for Growth in NCR’s Real Estate Landscape

RDX Dance Championship Season 3 Grand Finale Concludes with Spectacular Performances

LPU Online Expands Program Offerings with Launch of Online BBA and M.Sc. Economics Programs

‘The Journey Home’: Celebrating Vedica’s Pure Himalayan Origin

India Women’s Leadership Conference 2024: Driving Gender Equality and Systemic Change Across Sectors

Parimatch Introduces Exclusive Markets Featuring Sunil Narine and Nicholas Pooran for the Abu Dhabi T10 League

“Abraj Omar”: An Elegant Haven Blending Sophistication and Spirituality in the Heart of Makkah

GT GAMES Launches Fast Tambola Jackpot: The Classic Family Game Goes Online with Big Wins

National Road Safety Mission for Kids Winter Edition Launch: Empowering India’s Future on Safer Roads

iPhone 16 Plus vs Samsung Galaxy S24 Ultra: Which Flagship Phone Should You Buy

Discover the Best Mobile Phone Under 30000: OnePlus Nord 4

SPR India Launches Sky Tower 1, a Premium 45-Storey High-Rise Residential Tower in Perambur

Lotus Arts de Vivre Introduces Luxury Wedding Gifts for a Timeless Celebration

On Its 15th Anniversary, The Hans Foundation Launches Swasthya Cities Initiative to Transform Urban Ecosystems by 2030

100 Percent Plastic-free Husk Glasses Steal the Spotlight at Beverage Week Delhi 2024

NoBroker Hosts ‘Property Carnival’ in Chennai for Homebuyers

Salesforce Brings The First Edition of Agentforce World Tour To Delhi

Manthan School Ranked Among India’s Top 20 Schools in EWISR 2024-25

Get in Touch

    By clicking “Submit”, I agree to Privacy Policy and Terms and Condition.