GreatWhite Electricals, an Indian home electricals brand, has launched its latest ad campaign, ‘Har Ghar Banega Beautiful Sight’. The campaign features the company’s brand ambassador, Bollywood actors Tiger Shroff and Malavika Mohanan.
In this campaign, Shroff and Mohanan play the role of home inspectors. They talk about how GreatWhite is ‘Great Home Certified’ for their SecureX Wires & cables. The ad film will be promoted across television, digital, and social media platforms.
According to the company, collaborating with Mohanan will enable the brand to connect with a broader female audience and expand its reach in the southern region. Additionally, two more commercials featuring different product lines are set to be released soon.
Hemang Shah, MD of GreatWhite Global, spoke about the brand’s leadership. He emphasized the company’s commitment to offering cutting-edge technology and innovative solutions to meet evolving consumer needs. He also highlighted the goal of the advertisement film to establish stronger bonds with both current and potential consumers.
Shhailja Chopra, general manager – marketing and brand communications at GreatWhite, added that the latest ad campaign aims to resonate with consumers on a deeper level by emphasizing the importance of safety and quality in every household. She believes that featuring Tiger Shroff and Malavika Mohanan will bring star power and authenticity to their message of reliability and trustworthiness.
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