Sociowash, an integrated advertising agency, has secured the creative digital mandate for inDrive India, a global mobility and urban services platform operational in 48 countries. This strategic partnership aims to boost inDrive’s brand visibility and growth in the Indian market by leveraging digital platforms.
Sociowash will utilise its creative prowess and strategic innovation to enhance inDrive’s visibility in the Indian market. The focus will be on amplifying the values of fairness and transparency in cab fares, seamlessly aligning with inDrive’s brand ethos.
Pranav Agarwal, co-founder of Sociowash, expressed his excitement about the partnership. He emphasized the power of creativity and innovation in driving meaningful connections between brands and their audiences. He also highlighted the aim to create impactful campaigns that not only enhance brand visibility but also foster lasting relationships with customers.
Avik Karmakar, senior GTM manager at inDrive South Asia, commented on the association. He mentioned a study conducted by sensor power data, which shows that inDrive is the second-largest ridesharing app in the world by downloads. This demonstrates that the market is receptive to newer and more convenient options. He expressed confidence that the combined efforts of inDrive and Sociowash will yield results that bolster inDrive’s presence and resonance in the Indian market.
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