With just 30 days to go for UEFA EURO 2024, Sony Sports Network has launched its campaign ‘Universe Ka Sabse Bada Football Festival of 2024’. The campaign features its brand ambassador for football, Bollywood sensation Kartik Aaryan, who is seen assuming a dual role in the campaign film, raising the bar of anticipation for the quadrennial tournament.
The campaign film encapsulates the level of enthusiasm of fans for UEFA EURO 2024 and provides a glimpse of what ‘the footballing event’ will bring to the table. The film, a visual delight on Indian television, features Kartik Aaryan, who for the first time dons the avatar of an alien from outer space, intrigued by the celebrations on Earth and decides to join the festival of football. The alien finds his identical self in a human form. The duo then joins hands along with thousands of other fans to celebrate their favourite European teams and players participating in the tournament.
Rajesh Kaul, chief revenue officer – distribution and international business and head – sports business, Sony Pictures Networks India, expressed his excitement about the collaboration with Kartik Aaryan. He stated that the film resonates the excitement for the continental spectacle and captures the emotions of the football fans, further reaffirming Sony Sports Network’s commitment to bringing the best experience to its viewers.
Kartik Aaryan, Bollywood superstar and brand ambassador for Football on Sony Sports Network, shared his pleasure in being associated with Sony Sports Network for this amazing campaign for the UEFA EURO, which is the biggest footballing event of 2024. He mentioned that he really enjoyed playing an alien for the first time in his life for this spectacular campaign.
Sony Sports Network is the official broadcaster for UEFA EURO 2024 in India. The event will be telecasted from June 15, LIVE on Sony Sports Ten 2 SD & HD, Sony Sports Ten 3 SD & HD, Sony Sports Ten 4 SD & HD, Sony Ten 5 SD & HD.
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